If you are sure to attend a trade show, you need to know what you want to see on this trade show and how many exhibitors will attend. To a purchaser, to make a prior schedule is to gain success from the trade show.
Make a full exhibition schedule: Your question, product you want to see ( familiar or unfamiliar ), your contact person, partnership you want to end or expand. If you represent a company, you need to list your product categories and take samples.
Research shows that nearly 80% of audiences from the trade show would make purchase decision or make purchase plan. So how much time should you spend on the expo? I,e, how many booths will you intend to visit? Actually, one visitor will pay a visit to 15-30 booths on one expo. And they will spend 13-21 mins to each booth.
If you want to attend the expo, please insert your name, company name, your position and address to data base of exhibitors’ ahead of time.
To be a careful business man, business happens everywehre.
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Now you need to make an evaluation of the potential suppliers:
Before the show
New product or service - Before you attend the trade show, whether those exhibitors send email to encourage you to visit their booths and tell you which new product they will publish on the expo. Or at least you should know their new products or service.
Your suppliers and competitors of your suppliers - Whether those suppliers inform you that they will attend the expo and provide the free hall pass. If no suppliers provide free hall pass for you, you need to contact with the sponsor and get one.
Booth location - Find your suppliers’ booth location and their competitor’s booth so that you can make comparisons among those products.
Make a plan of your visiting line - Each booth you will visit should be pointed out at the schedule ahead of time. You can accord to your requirements and plan your visiting line.
During the expo
New supplier:
If this is your new supplier, you need to check out whether staff on their booth is passionate enough, whether their document is complete.
Does this company let common audience look out their specialties in the first view? Such as what kind of product they produce or what kind of service they can provide for their customers.
Whether their booth is simple and product is vision-impacted.
Communicate with exhibitors or brand dealer to know about programs. Record the key point and project details.
Old supplier:
You have cooperated for many times, now you both have tacit agreement. Pay attention to their new products and service. Whether their products and price is still satisfied.
After the Show
Evaluate the cost of your attendance to this trade show: Your air ticket, your hotel expense, your small traffic expense, your meal expense and so on.
Sort out the collected documents from old or new supplier to make further contact.
Require supplier to send sample or printing products to you if possible.
After you read this article, you must know how to get the most from a trade show.
