Every year the holiday season comes around faster and faster. It seems the less you think about it, the faster the holidays come. With a few adjustments to your yearly marketing strategy, you can stay prepared to capitalize on the additional holiday income and earn big every year. Continue reading this article to discover all you need to know on how to earn big by using bulk Chinese wholesale goods.
Save your ad budget for the holiday season
While it is advisable to advertise your Chinese wholesale products year round, you definitely want to save the bulk of your ad budget for the holiday season. The time in between October to December can be a very profitable one. Therefore, utilize your budget wisely to capitalize on the holiday shoppers with money to spend.
Always stock up in inventory ahead of time
This one sounds obvious but many people forget to do it. It’s all too easy to put off ordering more inventories by saying, “I will just do that later”. However, as the old saying goes, “never save today’s work for tomorrow”. Order that inventory as soon as you remember it. Not having the proper stock during the holiday season can feel like a punch in the chest. Don’t fall into the trap of procrastination. Order those bulk Chinese products well ahead of time.
Tailor your product titles to the specific season
As the holiday season comes around, you should definitely customize your product titles to match the appropriate season. As an example, during Christmas you want to include words like merry, happy, last minute and etc. This will give people the impression that your products are specifically designed as holiday gifts. The holiday market is a vast one and people often associate words with function. Therefore, if you don’t say it, many people will fail to make the connection. Help your customers make the connection by specifying that your products make the best gift.
Target keywords that include the holiday season
When advertising your wholesale Chinese products, you want to use the proper keywords. That means adding phrases like merry Christmas, Thanksgiving, Halloween and New Year’s into your keywords. Make sure to test the monthly search volume for all your long-tail keywords you want by using software like Ubersuggest, Ahref or other free and premium services.
Market to last minute shoppers with hyper-local ads
Chinese wholesale products make the perfect last minute gifts for anyone. Make sure you run local social media ads geared towards a specific territory. When running those ads definitely include the word last-minute to attract shoppers searching for terms like last-minute holiday gifts. Using a hyper-local strategy is something that has been very successful for industries like real estate. However, the eCommerce industry can leverage that data to create more opportunities to sell wholesale Chinese products. Instead of targeting your ad to Californian buyers, you can narrow that down to the hyper-specific region like Bellflower, Long Beach, California. This is a perfect way to maximize your ad spend and attract the most people for your budget.
Don’t waste your money on expensive keywords.
Major retailers and ecommerce stores that operate on an international level will have a higher ad budget than you. If you are just starting out in selling your Chinese products, don’t try and compete on the expensive keywords. Your time is better spent by searching for keywords that users search for, but haven’t been discovered by multinational corporations. There are tons of evergreen keywords waiting to be discovered. This will help you establish a unique edge of the competition.
Don’t forget to target your old customers
Targeting your old customers is a great way to kick start the holiday season. As the holidays come closer, you can send out emails and even place phone calls. You can expect a high conversion rate when advertising to your old customers. Therefore, this should be done with the utmost level of care and consideration. Don’t cut corners and put your best foot forward when dealing with past customers. Remember that they should always be treated with an air of respect.
Up your organic SEO reach by creating single pages dedicated to one product
The fastest way to increase your organic SEO rankings is to add more product specific pages to your website or around the internet. That means you would have to create single pages about each of your products. Even if you are a seller on Amazon or other eCommerce platforms, it will help you to create as many live pages of your wholesale Chinese products as you possibly can.
Use google trends to identify which geographic regions are searching for your products
Certain regions may be more or less interested in the products that you have to offer. You can use a tool like Google trends to identify which areas around the globe are searching for which terms. Based on this information, you can advertise your products accordingly in the areas where the demand is the highest. This will help you to optimize your ad spend. Instead of wasting your ad budget in a region that buys very little of what you offer; center your ad efforts around areas that buy lots of what you sell. This one small little tip will help you dramatically increase your return on ad spend.
Have your holiday marketing plan up and running by November 1st
If you are aiming to capitalize on the holiday buying frenzy, everything you do should be up and running by November 1st. All your holiday ads, organic rankings efforts and keywords should be optimized and ready to go by the time November comes around. Studies show this is when the first wave of holiday eCommerce shopping comes. Definitely have your Chinese wholesale products ready to go by them.
Perform a double check on your websites speed
If your website isn’t optimized, it will leave the door open for customers to leave. Checking that your speed is up to date will ensure that holiday shoppers don’t get frustrated and abandon their carts. To get the most out of your wholesale Chinese products, always make sure they are displayed and organized in a neat manner that is optimized for speed.
Hire extra people to man to phones and emails
As with any seasonal influx of buyers, you will experience an elevated workload. We know that you may be interested in keeping all the profits for yourself; however, you don’t want to lose customers to negligence. Therefore, always stay prepared by hiring extra temporary help just for the holiday season. This will enhance your ability to answer phones, emails and serve customers overall.
Don’t forget to adjust your return policy
You want to appease customers by showing them that your return policy is friendly. You can do that by advertising your policy in plain sight. Make sure people can find the policy and it isn’t hidden under pages of content. This will go a long way in building trust with customers. Once they read that your products are free from obligation, they will feel more included to see what you have to offer.
Keep your social media holiday friendly
Always try to do your best in keeping up with regular social media postings. This is even more important during the holiday season. Make sure your posts are holiday themed. This will let your followers know the season is upon them and you are offering products that make the perfect gift for friends and family. To keep things simple, you can post once a day. As you get more comfortable with that, you can evolve into posting twice a day.
Offer incentives for buyers to leave a jolly review
When customers see that other customers have left a review, they become more inclined to purchase. There is something to be said of the pack nature that humans exhibit. Some people call it group think. In the eCommerce industry it is simply known as establishing trust. Whatever you call it, the fact remains that the more reviews you get, the more buyers will feel comfortable in ordering your products.
Ramp up your presence in the local community
A big factor in determining your success is how much of a presence you have in the local community. This means are you present at your local food drives? Are you hosting events for the children in the community? All these things are opportunities for your to spread your brand name around the community. More brand exposure equals more sales, which in turn equals a better life!
Make giving back a part of your strategy
Many eCommerce brands have found it profitable to advertise a message of social giving. This can help you attract more attention during the holiday season and all year around. Mentioning that a portion of your profits are going to save the environment or another cause you're passionate about. Don’t just say something and not believe in it. Customers can spot a fake from a mile away. Be genuine in your approach and you will definitely notice a response
Have a holiday marketing calendar and stick to it
A marketing calendar is a must have at any time of the year. However, during the holiday season it is even more important. This will give you direction into what comes next. Instead of just freely moving from one promotion to the next, use a marketing calendar to organize your efforts. This will maximize your impact and give buyers something to look forward to every week and even every day. It’s a great tool that consultants and marketing strategists everywhere recommend using.
Test your marketing channels during the year to have the best performing channel optimized during the holiday
Testing is the only way to ensure that you are getting the highest return from any strategy. If you don’t test, you won’t know what the possibilities are. Therefore, before the holiday season arrives, make sure you have your marketing channels optimized. This means testing each channel one by one to see which channel is the most profitable and which ones are burning your budget. When the holiday season arrives, you can use that marketing channel to advertise your bulk Chinese products.
Piggy-back of retail giants by using the same terminology as them
Retail giants and international eCommerce brands have a finely tuned strategy that ensures their success. You can piggy-back off some of that success by using the same terminology and marketing channels as them. While you won’t capture the same market share as the larger brands, you will benefit from their leftovers. Often times, you will see that the pie is large enough for everyone to eat. All you have to do is be in the right place to capture some of the crumbs that are left over by the larger brands.
Pay attention to your metrics
Metrics are your best friend. Pay attention to key performance indicators like your cart abandonment rate, headline clicks, ad impressions and all the other KPIs that shine a light into how online shoppers are using your website or eCommerce platform. Sometimes, using a paid service can help with this. If you don’t have an in-house team of experts, there are many affordable pay per month services that will make it easy for you to analyze your online performance. This way you can understand things like what people are doing when they land on your products.
There you have it. These quick tips will help you to earn big during any holiday season. Golden profits await you. All you have to do is to tap into the right channel that is optimized your targeted audience and you will unlock a flow of unlimited profits for years to come. Don’t hesitate to get started. Enjoy these free tips and put them to work for the holiday season!
