In this piece, we introduce women's consumption on clothing in the past years to future. List three new special elements on women clothing, ten pop women's clothing colors in 2023 and seven pop women's clothing trends in 2023 spring and summer. Then we give a strategy for you on how to sell the ideal women's clothing.
Introduction:
The global women's garment industry is expected to continue to grow in the coming years, with a projected compound annual growth rate of 4.2% from 2018 to 2023. Although women’s clothing industry has affected by epidemic in 2020, it recovered in 2021, and now it appears increasing trends. This growth is largely driven by the increasing demand for fashionable and affordable clothing, as well as the growing trend of online shopping. Additionally, the increasing demand for eco-friendly and sustainable clothing is expected to drive the industry's growth.
Women’s consumption on clothing in the past years to future:
Insights into new changes and trends in the global women's clothing market
Most parts of the world are returning to normal life from the epidemic during 2022, and people pay unprecedented attention to the concepts of healing, equality, compatibility, and sustainability. Clothes, as an important carrier reflecting the interaction between people's hearts and the surrounding environment, have also been deeply influenced by new trends, new concepts, and new technologies, and have evolved interesting diversity.
Affected by the epidemic in 2020, the global apparel market ushered in a trough, with the scale shrinking to nearly 1 trillion US dollars, and it is still trying to recover to the scale of 2019. The global women's clothing market also experienced a significant downturn in 2020. The market size reached 656 billion US dollars in 2021, a year-on-year growth rate of 19.3%, and the market recovery has accelerated significantly.
The women's clothing market has a large volume, great growth potential, diverse supply and demand, and a high degree of openness; The women's clothing markets in Brazil and Mexico have developed strongly in recent years, and the clothing market is expected to become a popular category in their e-commerce boom.
Development trends of women's clothing: compatibility, market integration, sustainability, virtual fashion.
Compatibility has become a new rising for the development of women's clothing industry.
More than 84.4% of the respondents in key markets indicated that the compatibility of local women's clothing is improving. A compatibility revolution in body size, skin tone and gender is on the verge.
Three new special elements on women clothing
Fusion mix-and-match has become a new trend
Fusion fashion refers to the dressing mode in which different styles are mixed and matched to meet the needs of different aesthetics and scenes, that is, "mix and match". Mix and match has become a new trend, and different styles collide with new fashion sparks. For example, the new crown epidemic has detonated sports and leisure and casual wear in the workplace , but also brings new opportunities for the brand.
The imperative of "sustainable" fashion
Sustainability has become one of the most important considerations in shopping decisions for consumers around the world. According to the survey data, 86% of the respondents agree that local women's clothing is becoming more sustainable. Brands need to start from the whole process of procurement, production, packaging and distribution to create a sustainable ecological closed loop.
Virtual fashion
Virtual fashion refers to clothing sold online in the form of digital assets. Designers use modern technology to fully digitize clothing and create contactless virtual clothing designed for the Internet age, which can be customized according to consumer needs to meet people that have dual dress needs for fashion, novelty, uniqueness, environmental protection and low carbon. 82% of consumers in key markets said that local women's clothing fashion is incorporating more digital elements (including metaverse, NFT, virtual fashion, AR/VR).
At present, global clothing brands are facing three major challenges: slow turnover, high cost of customer acquisition and serious homogeneous competition. Facing the latest fashion trends in the global market, how can brands overcome difficulties and adapt to changes on the marketing side?
Expand volume, expand funds and diversify channels. Coordinated expansion of online and offline channels, joint promotion of effect marketing and brand marketing. Guaranteed quality and precise social media marketing. Clothing brands usually have strong vertical attributes, so it is necessary to choose appropriate social media and products according to the target customer group, and improve marketing efficiency in a scientific way.
10 Pop women’s clothing colors in 2023
Top 10 popular colors for women's clothing in spring and summer 2023
Energetic bright colors are favored by consumers, the emerging light colors in the middle and the marketable colors favored by consumers have jointly promoted the development of color palette in 2023 spring and summer.
1 Super bright powder
As a cross-season bright color, the eye-catching super bright powder caters to the dopamine styling trend with its dazzling and mood-boosting texture, and continues to attract consumers' attention.
The saturated pink tone has continued from the 2022/23 autumn and winter to the present, showing no signs of weakening. It is still one of the fastest-growing colors on the catwalk and retail this season. The colors including Phalaenopsis and Lantern Begonia are the suits and knitted dresses. The must-haves from the collection and other collections are infused with a joyful tone, and the high-quality glossy fabrics give this eye-catching color a luxurious texture.
2 Digital Lavender
As the color of the year in 2023, the popularity of digital lavender has not diminished at all, and it has gradually penetrated from the young market deeply influenced by the digital wind to other fields, and has begun to attract a wider consumer group, including conservative consumers.
Since the autumn and winter of 2022/23, young people have always been the target market of digital lavender, but now this soft and modern color is no longer limited to young must-have items, but has begun to enter the luxury market, showing the cross-season charm through high-end items. The eye-catching digital lavender is interpreted in a minimalist design style, adding avant-garde texture to simple silhouettes and smooth lines such as tailoring suits, shift and satin dresses.
3 Colorful green
Mid-tone green is the eye-catching color for summer, as young and trendy consumers continue to appreciate bold styling and mood-boosting trends. Green tones are favored by the avant-garde market and the mass market, and will become a very marketable color in the spring and summer of 2023. Bright mid-tone is beginning to become popular. Such colors are reminiscent of nature and fit the digital style preferred by Generation Z consumers.
Apple Mint is a key color for soft and fresh designs, launching youthful must-haves, activewear and swimwear collections, this soothing and healing color is in line with what consumers have been asking for, renewing last season's pastels.
4 Terracotta
Building on the success of brown as a new and popular neutral, terracotta is a new way to make clothes more sustainable and sustainable.
Digital bright colors are popular among consumers for their surreal charm and mood-boosting effect. At the same time, organic and natural tones also occupy a place in the market, not only echoing the ever-popular trend of environmentally friendly colors and natural dyeing techniques, it is also in line with the delicate and elegant style, which has become the key to attracting the luxury and mature women's clothing market.
The organic texture of this natural-looking hue is accentuated by the use of natural fabrics and rustic treatments. Sourcing eco-friendly materials like linen and GOTS-certified cotton. High gloss #Satins can also be applied for a glossy finish. Designed in elegant, clean silhouettes, they echo the growing beachwear and restrained bohemian trends. Linen dresses create a summer vibe, while satin separates and jersey basics offer year-round appeal.
5 Charm red
As an energetic color can inspire a series of emotions, luscious red satisfies consumers' demand for energetic tones, it gradually becomes a key color in digital products and digital experiences.
Given that red is still a stable marketable choice in many markets, the combination of energetic red tones and an ever-increasing surreal digital element produces bright hues that are fresh in color but feel familiar.
More and more consumers are embracing head-to-toe eye-catching looks, which can be seen in dresses for special occasions, tailored suits, and more casual ensembles.
6 Serenity Blue
Refreshing blue hues evoke environmental concepts and natural elements, soothing and calming the bewildered consumer.
As the global key color of the season, serenity blue can especially resonate with the women's wear market, and it is a new light color worthy of attention.
The tones are very versatile and fit well with many trends such as romantic pastoral, office leisure and etc. When applied to woven tops and dresses, they can create a romantic tone, and when presented on casual tailoring, they give people a sense of relaxation and elegance.
7 Soft orange
Orange has been gaining momentum over the past few seasons, and is now evolving into a softer peach-pink hue in seasonal shades like Papaya Shake and Orange Moonstone.
With the popularity of bright colors such as mango ice cream, women's fashionable clothing has become more subdued in color styles, and exquisite categories such as western tailoring and evening dresses have been interpreted in light tones.
The sense of calm presented in this direction fits consumers' yearning for self-cultivation and healing elements, and is very suitable for application in relaxing sports and leisure styles such as fitness and swimming items.
8 Dark brown
The exquisite dark brown tone is no longer limited to the luxury market, and has become a classic neutral color loved by different consumer groups. From exquisite evening dresses to basic young must-have items, dark brown can be found in various styles.
Shades such as dark oak and truffle become year-round neutrals that elevate simple silhouettes, even in button-down styles, when paired with quality materials such as lightweight chiffon and lustrous satin on low-key items, this quiet color can still convey a luxurious charm.
9 Neon color
The rise of virtual fashion has aroused consumers' interest in digital #superbright colors, and highly saturated tones have become the key to helping consumers stand out online and offline.
This direction is especially critical for the young market and fashion consumers. Inspired by the highly saturated tones in the virtual world, we can use neon shade such as green, yellow, orange and blue to create head-to-toe shapes or color-blocking designs, presenting eye-catching style.
Bold colors have a limited audience, allowing for easy-to-wear youth must-haves, in keeping with popular music festival fashion, with cutout dresses and cut-and-sew tops.
10 Unbleached primary color
The unbleached primary color of white tone continues to be popular, which fits different trends such as subversive sexy and minimalism in the 90s, and has become a color scheme that is completely different from the eye-catching colors of this season.
Although vibrant and bright colors are the focus of spring and summer 2023, the classic and versatile white series can bring balance to dazzling consumers, meet people's needs for clean and simple styles, and create styles that can last a long time.
The proportion of white tones in the runway in the last season dropped slightly, but it is still the most stable choice among neutral colors. Due to the advantages of unbleached primary colors in promoting environmental protection, this color will appear nice prospect.
Seven pop women’s clothing trends in 2023 spring and summer
2023 spring and summer women's fashion trends, these sweater elements are in fashion! In the spring and summer of 2023, the craftsmanship of women's sweaters focuses on creating a sense of sophistication and luxury. Elevate the style and fashion through exquisite hand hooks, light luxury beading, sequins, hot diamonds, metal embellishments, tailoring hollowing out, heterogeneous splicing and romantic printing. The design of clear texture and woven grid texture enhances the wearing comfort of summer sweaters, creating a clear and cool wearing experience. In the spring and summer of 2023, the craftsmanship of women's sweaters focuses on creating a sense of sophistication and luxury. Elevate the style and fashion through exquisite hand hooks, light luxury beading, sequins, hot diamonds, metal embellishments, tailoring hollowing out, heterogeneous splicing and romantic printing. The design of clear texture and woven grid texture enhances the wearing comfort of summer sweaters, creating a clear and cool wearing experience.
1. Exquisite hand hook
The application of hand hook technology in the spring and summer of 2023 is more refined, breaking the previous folk style impression and creating more fashionable clothing styles.
Women's sweater hand hooks are mainly in plain colors, and the application of pattern stitches brings more changes to the styles. The partial hand hook design also shows the trend of ready-made clothing. The focus is on creating a delicate hand-made feel.
2. Light luxury beading
The combination of pearls, diamond ornaments, sequins and other accessories presents a variety of combination changes. The beading process brings a light and luxurious texture to the sweater with exquisite embellishment design.
The 2023 spring and summer women's sweater design pays more attention to the partial embellishment on the shoulder sleeves, neckline and body. Stacking and extending or forming patterns are the main forms of beading technology.
3. Metal embellishment
The decorative embellishment design of light metal on the sweater presents a contrasting feeling of contrasting materials.
Subtle local embellishments balance the incongruous feel of hard trim and soft knits. The combination of metal and letter jacquard, or the embedding on the sweater structure all focus on presenting a more refined style design.
4. Tailoring and hollowing out
The application of the hollowed-out design on the 2023 spring and summer women's sweaters creates exquisite details through orderly arrangement and combination of accessories. The combined arrangement of small cutouts is more refined, while the combination design of zippers, buttons, lace, woven labels and other accessories and cutouts adds to the details of the sweater.
5. Romantic print
The gradient shading on the printed sweater increases the layering of the sweater, and the combination design with the knitted texture is more refined. At the same time, bead embellishments can also be used to enhance the details of the sweater.
6. Clear texture
The texture design with clear texture enhances the wearing comfort of sweaters in summer, and the fine needle texture forms a lace effect or the flower texture highlights the feminine elegance.
In addition to the fine-needle lace pattern design, the use of transparent silk enhances the perspective of the sweater, making it more suitable for layering and matching.
7. Woven Mesh
The hollow design of the grid texture is more suitable for layering and collocation, while the texture of the sweater is more compact when worn alone, focusing on presenting the feeling of hand-made weaving.
In addition to the change of stitches, the use of the woven piece yarn itself is also more recommended.
How to sell in the ideal women’s clothing
1. Create an online presence. Start by creating a website or blog to showcase your clothing. Include pictures of the items, descriptions, and prices. If you have already had online store or you are a store owner on other retail platform, just upload the latest styles of women’s clothing in time. If you are an offline store owner, just put those clothing before spring. Such as showcase them in Jan or Feb.2023.
2. Use social media. Use platforms like Instagram, Facebook, and Twitter to promote your clothing. Post pictures of your items, share customer reviews, and engage with potential customers.
3. Reach out to influencers. Reach out to influencers in your niche and offer them free items in exchange for a review or promotion.
4. Participate in local events. Attend local events like fashion shows, pop-up shops, and markets to showcase your clothing.
5. Offer discounts and promotions. Offer discounts and promotions to encourage customers to purchase your items.
6. Network with other businesses. Reach out to other businesses in the fashion industry and collaborate on projects. This will help you reach a larger audience.
7. Utilize email marketing. Use email marketing to keep customers informed about new items, sales, and promotions.
After you read our article, you must know how to invest women’s apparel in future. So capture the right trends and make great profits. Start your purchase here.
