Introduction
From gloomy mod goth prints to ocean-inspired prints, alternative trends are on the rise in women cloth design. This article mainly introduces the 12 elements in women cloth designs for 2023 spring and summer. Designers can get inspiration from them, and buyers can purchase clothing including these elements in order to achieve big sales in the market.
Surreal animal print
As consumers feel aesthetic fatigue of leopard and zebra prints, try to follow abstract animal prints, a new and familiar trend.
Butterfly prints were all the rage last season, but animal prints took a more dreamy direction this season, influenced by hit labels (AVAVAV, Maisie Wilen, Luca de Tena) and runway shows (Bottega Veneta, Henrik Vibskov, Christian Wijnants).
Metaverse and virtual fashion are also key drivers of the theme. Sea animal prints, abstract animals and patterned animal prints continue to rise in popularity, showing people's demand for the strange and wonderful side of animal prints. This versatile theme can update best-selling items like dresses, tops, activewear, loungewear, and more.
Checkerboards and Geometry
As consumers begin to value sustainability in their consumption, there is plenty of leftover check and geometric fabrics to be creatively reused.
The success of checkerboards has brought attention to patterns. Consumer interest in prints and colors has driven the repurposing of contrasting panels of slow-moving fabrics. It can be purchased through e-commerce platforms such as Queen of Raw, Amo and SwatchOn.
Gloomy tropics
Add value to your pieces by investing in seasonless trends for midsummer and party wear. Driven by flexible working, lifestyles have become more flexible, and the line between day and evening wear has become increasingly blurred.
Tropical prints representing bright summer days transform into nighttime backdrops. The dark background printing makes the single product suitable for various occasions, and it is suitable for both winter and summer, which meets consumers' needs for multi-purpose.
In the youth market, it can be applied to party wear, such as bodysuits or belted dresses; In the mass market, it can be used in bat shirts, resort shirts and printed trousers. At the same time, it can also be used to update photo graphic T-shirts.
Eager to learn
A cultural shift in attitudes toward the value of education has made the geek look the hottest new trend. We've focused on the varsity theme for a few seasons with #newschoolcollege and athletic club trends, but expect the graphics to become more bookish as learning and knowledge revive.
The rise of social media book clubs has fueled Gen Z's enthusiasm for education. In the upcoming spring and summer of 2023, the college style will expand to the modern women's clothing market through striped back letters, minimalist appearance and pastel colors.
This trend usually appears in the new products of the back-to-school season. After improvement, it can be applied to single items such as graphic T-shirts, sweaters and accessories in the spring series to start the new season well.
Summer hand drawn
Consumers are expected to be enthusiastic about all things holiday-related, amid hopes of a resumption of holidays following various travel bans. Create an innocent look by replacing previous oil and watercolor techniques with childlike options like crayons, pastels and ballpoint pens.
Doodles and hand-drawn displays of summer designs are in abundance. Key motifs include suns, palm trees, seashells and simple flowers. This theme is great for styling from the beach to the bar. For conservative markets, the wearability can be improved through suitable colors.
Psychedelic trend
Echoing the casual spirit of the 60s and 70s, the trend is sweeping catwalks, fairs and streetwear, and is expected to peak in spring/summer 2023 with the return of music festivals and celebrations.
Not limited to graphics, brand logos and slogans can also be psychedelic. Although it focuses on youth, don't ignore the commercial market. The simple ripple print is suitable for timeless practical styles such as wrap dresses and cake dresses.
Fresh grass
The theme of fresh flowers will replace the rustic and pastoral prints in the spring and summer of 2023. Sweet buds and stems are the latest addition to the #gardenflowers theme. Scattered repeated prints and a lot of white space make the design fresh.
This trend is a must-have for daily items and dresses in summer, while resort wear and knitted clothing have become the latest categories to demonstrate this trend, driving consumers to buy.
Simple bohemian style
As a key trend of the 2022/23 autumn and winter runway, this look is expected to sweep through the summer collections. As disposable income shrinks, consumer demand for versatile fashion increases.
The trend features refined, summery designs that allow clothing to transition easily from work to play, beach to bar, and resort to gown.
Wearable maxi skirts and flowy tops are key pieces. The overall bohemian style has returned to prints. The bold bohemian style that focuses on Gen Z is now popular in all markets.
Eye-catching nautical style
The quirky designs catered to consumers' need for dopamine dressing, the desire to add some fun to a wardrobe after a few seasons of plain basics.
A familiar nautical look enhances the commercial side of this joyful trend with bold themed prints. Choose from anchors, shells, knots and boats in vibrant primary colors. In the mature market, bold vertical stripes are suitable for T-shirts, women's tops and shirts.
Soft focus flowers
The timeless tie-dye pattern is refreshed with faded blooms in a soft wash. As mentioned in the 2022/23 autumn and winter runway highlights report, blurred and hazy printing effects are still the preferred treatment process for flowers. Familiar, wearable and timeless, this trend is versatile and a way to update popular flowers.
While dresses and blouses are the mainstay of the theme, try summer jackets and denim to add a pop of color to simple silhouettes.
Release dopamine
The dopamine dressing style continues into the spring and summer of 2023. Consumers need to update classic styles with bright colors to inject new ideas into their wardrobes. Consumers are paying more and more attention to the feeling that consumption brings, and the effect of enhancing mood, not just the appearance.
After neutrals and core colors have been popular for several seasons under the influence of the epidemic, colors and prints are playing an important role in people's purchasing decisions. They need to wow the crowds as parties, festivals and celebrations return.
After reading this article, you have a certain understanding of the popular patterns of women's clothing in the next season, and you can integrate these elements into the clothing you want to sell in next season.
Nature Art
With a renewed interest in the outdoor and nature, natural textures continue into summer as a classic trend. The trend is a must-have for the category, meeting consumer demand for versatile and cross-seasonal fashion.
Stay classic with bold monochrome looks, or invest in natural dyes for a natural, sun-kissed feel while emphasizing sustainable attributes, and creative print placements for natural textures.
