Our article intends to introduce the baby clothes industry clusters in China. This is the best place to buy baby clothes at competitive price. However, before buy baby clothes, you need to make a research about your customers and niche market. Focus on your customer consumption habits, current designs of baby clothes and best fabric for baby clothes in current market. As long as you know the three key points clearly, you can move the next step to find the best place to buy baby clothes. We will list the steps of realizing the purchase of baby clothes from the industry clusters.
Customer consumption habit of baby clothes
The object of your investigation may be the direct buyers, proposers, and users of the product, and analyze their specific roles, especially fashionable children's clothing brands. Their target customers should be children, but the actual customer market is not only this group of people include their mothers, fathers, grandfathers, grandmothers, grandfathers, grandmothers, brothers, sisters and other roles, and even colleagues like to buy clothes for each other's children. Role segmentation, fully understand the market demand, so that the survey results are more targeted and accurate. The survey can be listed; 1. Who is entering your store? 2. Which are your average customer types? 3. Their age range and gender characteristics? 4. Their life relationship.
After understanding the customers who enter the brand store, the possibility of expanding potential customers is even greater. As long as you conduct serious analysis and research, you will find many incredible problems.
From the perspective of consumers' purchasing habits, according to a survey conducted by experts, it is found that women are in a dominant position in household consumption. The survey shows that women make up 51.6% of the family, and very few do not. At the same time, husbands, children, parents' consumption and purchases are mostly undertaken by women, and women's self-consciousness is very strong in the purchase process, so whether they can attract women's love is very important for the sales of children's clothing. Therefore, when we choose media publicity tools, we should tend to the mother's point of view. We should provide targeted services from the aspects of product design, store environment layout and shopping guide language.
Current design trends of baby clothes
The 10 most popular colors of children's clothing in spring and summer 2022 are here!
Popular colors of this season's spring and summer children's clothing design are mostly inspired by paint colors such as buildings, walls, roofs, pavements and door panels.
These colors were used for quiet life before, and when children wear clothes designed in these colors, they seem to incorporate their emotions such as joy, anger, sadness and joy.
Nero red
Nero red is a color that stimulates the optic nerve, almost like flame red. The difference is that flame red gives people a more sense of temperature, while nero red is more visually stimulating.
Cayenne red
The Cayenne Red is inspired by the color of the Porsche Cayenne. Like this car, this color reflects the flexibility of the design. The active nature of children is reflected.
Anemone red
Sea anemone is a type of coral, and sea anemone red is a derivative of the popular coral red in the previous two seasons. They are all colors that express one's own personality, adding a sense of sunshine and smoothness to the sweet and romantic tone.
Persian sapphire
Similarly, Persian sapphire blue is derived from the popular color sapphire blue in the previous two seasons, and is a subdivision color of sapphire blue. In the eyes of the Persians, this color represents loyalty and high morality. When used in children's clothing, it shows the obedient and obedient character of children.
Heavy purple
Heavy purple strengthens the purple to express the full mental state after giving children encouragement, and can also describe the passionate state of children when arguing, represents clear and sober emotions.
Liquid level green
An emotional color when a child wakes up, expressing the tenderness and cuteness of a child's attachment. Colors give us a reliable and healthy feeling.
Trembling green
The trembling green belt has a strong excitement, expressing the very excited mental state of children.
Color conveys optimism and overflows the youthful vitality of children.
Creamy green
Creamy green has a warmer feel than other greens. This season is mostly used for minimalist design, elegant and sweet, warm and romantic, giving people a feeling of sunshine, health and vitality.
Brown
Brown is wonderful, it is a dark and gloomy tone, but it always conveys warmth and comfort. The beautiful imagination of autumn, mostly with brown tones. Brown is not only a warm autumn and winter, but also a constant fashion color. No matter how the fashion changes, brown is a timeless sense of luxury.
Strawberry cream
"It's a cheesy and sincere, modern and nostalgic color." "New York Magazine" commented on the millennia pink powder trend. Cream powder, sweet but not greasy, low-saturation pink seems to be full of girls' thoughts. The color is matched with light blue and light yellow, which can also create a gentle feeling like a spring breeze in winter.
Spicy Mustard
Yellow has always been an important color component in Chinese culture. The new season of mustard yellow is eye-catching and has great visual impact. The highly saturated color is exciting, which can give the style more strength and fully reflect the bright yellow color.
Dragon Fire
Among the colors of the new season, dragon fire orange is full of vitality and excitement. The application of this color to clothing has a strong sense of visual impact and can create a more modern and dynamic look.
Best fabric for baby clothes in current market
Three "treasure" fabrics of children's clothing
For children, children's clothing can not only make them beautiful, but also their "second skin" to resist external aggression, especially in hot summer, high temperature can easily cause various skin problems for children.
The fabrics of children's clothing are divided into natural fabrics and chemical fabrics. For children, natural and non-irritating fabrics can better protect their delicate skin, and these three "treasure" natural fabrics are the first choice for parents.
1. Pure cotton
Children's clothing made of pure cotton fabric is always the first choice. This kind of fiber product made of cotton has the advantages of softness, moisture absorption, breathability and etc. And the price is relatively cheap. Children will not feel uncomfortable when wearing it. Especially in summer, the amount of sweat is large, and pure cotton of baby clothing can realize sweat absorption and breathability which make the child's summer refreshing and comfortable.
At present, the requirement for pure cotton on the market is that the cotton constituent is more than 95%. Once a large amount of blending is performed, it is difficult to ensure the naturalness of the fabric. This requires parents to keep their eyes open when purchasing and distinguish the pros and cons. Generally speaking, pure cotton will not produce black smoke after ignition, and the ash will appear as white or flocs.
Of course, pure cotton fabrics are not perfect. Easy to wrinkle, shrink and fade are the main problems of pure cotton fabrics. Parents need to pay more attention in the washing and care process to avoid affecting the appearance and comfort of children's clothing.
2. Bamboo fiber
Bamboo fiber fabric is a pure natural green fabric made of bamboo as raw material and made through special processing technology. It not only has the same advantages as pure cotton fabrics such as softness, moisture absorption and breathability, but also antibacterial and anti-ultraviolet rays.
Bamboo fiber fabrics are not as soft as pure cotton fibers, so most of the bamboo fiber fabrics on the market are blended with cotton, taking into account the advantages of bamboo and cotton, but it should be noted that bamboo fiber fabrics will change with use and washing.
Bamboo fiber fabrics can also be distinguished by the burning method. If the ashes after burning are fine and soft black flocs, then congratulations! You purchase the natural bamboo fiber fabrics.
3. Modal
Modal originates from European shrubs and is a genuine imported fabric. It is usually used in the production of underwear in the clothing industry. This is mainly due to the physiological harmlessness of modal fibers, which can directly contact the body and skin. Very strong anti-wrinkle ability, comfortable and natural to wear.
Modal can be said to be the mainstream fabric in the apparel industry in future. It has obvious advantages and is not easy to lose. It has strong fabric stability, fit and soft wearing experience. The only disadvantage may be that it is too expensive.
No matter what kind of fabric, it is born to make the most comfortable and practical clothing and other knitwear. Baby's skin is so delicate, when facing the high temperature in summer, parents need to give 120 points carefully to choose high-quality children's clothing that is genuine and affordable.
Industry cluster is the best place to buy baby clothes - huzhou zhili
Huzhou is located in the northern part of Zhejiang Province, adjacent to Shanghai in the east, Hangzhou in the south, Tianmu Mountain in the west, and Taihu Lake in the north. It is the only city in the Taihu Lake area named after the lake. Huzhou Zhili is known as the "Children's Clothing Capital of China". Look at Fashion in Paris while look at children's clothes in Zhili, named after the prosperity of the weaving industry, started from a "pillar street" of only 0.8 square kilometers more than 30 years ago, and has become the largest children's clothing base in the country, accounting for half of the domestic market.
Zhili Children's Clothing started in the early 1980s and developed in the 1990s. In December 2002, it was awarded the title of the first batch of characteristic cities (towns) of China's textile industry - "Famous Towns for Children's Clothing in China" by the China Textile Association. In 2003, the municipal party committee and municipal government proposed to build a national advanced manufacturing center for branded children's clothing. The children's clothing industry has entered a stage of rapid development. The children's clothing industry has become one of the most famous and dynamic industrial clusters in the province. In 2006, the output of children's clothing was 320 million pieces (sets). The sales income was 7.508 billion yuan. There were 6,516 entrepreneurs (excluding individual enterprises) and 72,850 employees. The industry has 120,000 sets of sewing equipment such as industrial high-speed lockstitch machines and high-speed double-needle machines. It has a complete industrial chain of clothing, fabrics, accessories, embroidery and etc., as well as production-related service platforms such as testing, information, design centers, and trademark registration. The public innovation platform of the Children's Wear Regional Innovation Service Center is under construction. With the production facilities, there are two major markets, China Zhili International Children's Clothing Trading Market and China Zhili Mall Children's Clothing City, which have great influence and maturity in China. The main leading enterprises are Huzhou Jintongwang Clothing Co., Ltd. ("K-boy" has won the provincial famous trademark and provincial famous brand product). Children's clothing is moving towards the goal of branding, diversification, fashion and technology. The national market share of Zhili children's clothing is about 24%, and the industrial agglomeration is very obvious.
Zhili Children's Clothing City was first built in 1983. After eight expansions, the total investment reached 237 million yuan (HK$220.41 million). At present, three major building groups have been formed, with a total of more than 3,500 booths. After more than ten years of development, Zhili Children's Clothing City has established a market structure with children's clothing and cotton as the leader, and clothing fabrics, clothing accessories and bedding developed simultaneously. Now there are eight trading areas, with more than 1,500 kinds of listed products. Since the establishment of the market, the radiation area has been expanding, and the turnover has increased year by year. In 2002, it reached 10.68 billion yuan. Due to its low price, high quality, large transaction volume and good reputation, it has become China's largest children's clothing market and a major cotton cloth distribution center.
After years of continuous improvement, Zhili children's clothing industry has now developed from middle and low-end products to middle and high-end products in the past, and mainly produces high-end products at low prices and high quality. According to Li Jianhua, deputy general manager of Zhili Mall Development Co., Ltd., Zhili children's clothing market is now complete in various specifications and models, with more than 500 children's clothing styles per season, which can meet the needs of various consumer groups. Moreover, more and more brands are now entering the national market and becoming well-known brands in China's children's clothing market. According to reports, there are currently more than a dozen famous brand products in Zhili children's clothing market, among which "K-boy" children's clothing has been opened nationwide. With more than 50 chain stores and a special office in Shanghai, the economic center of China, its brand enjoys a high reputation in the children's clothing market.
Nowadays, customers from all over the country come to Zhili to purchase children's clothing. In addition, in recent years, overseas customers from South Africa, North Korea, Russia, Europe and the United States have also come here to purchase. The products radiate to 28 provinces and cities across the country, and the domestic market share is about 15%. According to market researcher, more than 20,000 merchants are currently placing orders in the market every day, and about 350,000 pieces (sets) of children's clothing are sold every day.
Advantages of the industry cluster
You will get the most cheapest price of baby clothes and rich varities of baby clothes with high quality. You will not worry about middleman to earn much money. You will get more profits when you sell in your domestic market or online shop. You will get rich designs of baby clothes, even you may buy the pop design of baby clothes for next season.
After you read our article, you have known the best place to buy the baby clothes. Now take action and order!
