In this article, we analyze the global datas of baby clothes, show you how to choose high quality baby apparel, list common textures of baby clothing, how to choose baby clothes sizes, what cautions should be attention when buy baby clothing, how to wholesale baby apparel at the most lowest cost, which strategy you will adopt to promote your baby apparels. After you read our article, you will make a deep knowing of baby clothing industry, you will know how to control your cost, gain customers and make profits.
According to forecasts and estimates, the global baby clothing market has been showing an increasing trend year by year from 2021 to 2027. This article will introduce how to choose high quality baby clothes, introduce the material and size of baby clothes, what kind of purchasing strategy you should adopt, and what promotion strategies should you adopt before purchasing.
Introduction
Revenue in the Baby Clothes segment amounts to US$37.60 bn in 2022. The market is expected to grow annually by 4.63% (CAGR 2022-2027).
In global comparison, most revenue is generated in the United States (US$6,889.00m in 2022).
In relation to total population figures, per person revenues of US$4.94 are generated in 2022.
In the Baby Clothes segment, volume is expected to amount to 11,510.0m pcs. by 2027. The Baby Clothes segment is expected to show a volume growth of 9.7% in 2023.
The average volume per person in the Baby Clothes segment is expected to amount to 1.3 pieces in 2022.
Source from: statista.com
Also, check out the sustainable apparel share on statista.com.
How to choose high quality baby apparel?
Baby clothing requirements
Infant clothing requirements and grade standards
Infants and toddlers clothing must be very cautious in the purchasing. When buying clothes, they must pay attention to the composition analysis and grade standards on the label. Then let me introduce the requirements and grade standards of infant and toddler clothing.
Have you clearly distinguished the first, A, B, and C grades of infant clothing requirements?
In order to make clothes look better, manufacturers usually use formaldehyde in the production and processing of clothes, which is added to the production chain as a preservative and thickener. If the baby is exposed to clothes with excessive formaldehyde for a long time, it will cause various diseases, such as chronic respiratory diseases, conjunctivitis, pharyngitis and so on. Therefore, the choice of baby clothes is very particular.
In order to prevent the pH value and formaldehyde exceeding the standard from endangering the human body, especially the baby's physical safety. The country has promulgated a new "National Basic Safety Technical Specifications for Textile Products" to divide the safety level of clothing into three categories: A, B, and C. To put it simply, the first category is suitable for infants and young children under the age of 3 and must meet the requirements of Category A; the second category is that products that directly contact the skin must meet the requirements of Category B; the third category is that textile products that do not directly contact the skin must meet the requirements of Category A. Meets the requirements of Class C. For textile products for infants and young children, the words "baby products" must be indicated on the instructions for use.
The following table is a detailed distinction between A, B, and C categories of clothing:
| GB 18401-2010 New Edition "National Basic Safety Technical Specifications for Textile Products" | |||||
| Test items | A | B | C | ||
| Formaldehyde content (mg/kg) | ≤20 | ≤75 | ≤300 | ||
| PH | 1.0~7.5 | 4.0~8.5 | 4.0~9.0 | ||
| Color fastness | Washable (discoloration, staining) | ≥3-4 | ≥3 | ≥3 | |
| Resistant to acid perspiration (discoloration, staining) | ≥3-4 | ≥3 | ≥3 | ||
| Alkali resistant to perspiration (discoloration, staining) | ≥3-4 | ≥3 | ≥3 | ||
| Dry friction resistance | ≥4 | ≥3 | ≥3 | ||
| Resistant to saliva (discoloration, staining) | ≥4 | - | - | ||
| Smell | |||||
| Decomposable aromatic amine dyes | Disabled | ||||
| A: For non-final products that must undergo wet treatment in the subsequent processing technology, the pH value can be relaxed to between 4.0 and 10.5. | |||||
| B: For non-final products that need to be washed and faded, natural color and bleached products are not required; Traditional hand-colored products such as tie-dyeing and batik are not required; Color fastness to saliva is only assessed for infant textile products. | |||||
Clothing requirements for infants and young children 2:
Babies under 3 years old must select Class A clothing.
If your baby is under 3 years old, there is no doubt that for your baby's health, you'd better buy clothes marked with category A. Please carefully check the hang tag of the clothes, or the labels on the back. You can usually know whether the clothes are qualified in these places. Quality and safe clothes are marked with "Safety Category: GB 18401-2012 Class A", and those without this mark, or even without labels, should not be considered.
In addition, when buying these baby clothes, it is best to buy light-colored or directly white clothes. Because of this kind of clothes, there are fewer dyes, which means less formaldehyde and healthier.
Requirements for infant clothing: baby underwear should conform with class B
When the baby is 3 years old, there will be more choices when buying clothes. At this time, mothers can also buy B and C clothes in addition to A clothes. But for clothing that comes into close contact with the skin, it must at least meet the requirements of category B. Such as baby's pants, T-shirts, shirts, pajamas, etc., these clothes must meet the requirements of Class B.
Clothing requirements for infants and young children 4: Clothing that is not close to the body must meet the requirements of class C.
Non-close-fitting clothing must meet the requirements of class C. At the same time, in the latest regulations, disposable sanitary products; bags, backpacks, sports shoes, umbrellas; and carpets are added to three categories of products containing textile fabrics. Be careful when buying these products for your baby!
From August 1, 2012, textile products must meet the requirements of GB 18401-2010, and those that do not meet the standards are strictly prohibited from sale. Moms should be careful when buying clothes! Whether you buy A, B or C, you must not just put new clothes on your baby. It must be washed and dried before wearing.
After you know those quality requirements of baby clothes, make the next step to baby and toddler clothing designs in 2023 spring and summer. What's more, follow the color trends of baby apparel next season. Those can help you choose the best and most satisitied product.
Common textures of baby clothing:
Below, some brief introductions are made to the characteristics of common baby clothing fabrics.
1. Cotton cloth is the general term for all kinds of cotton textiles. The fabrics commonly used in baby clothes are also more suitable for babies with sensitive skin. Its advantages are easy to keep warm, soft and next to the skin, hygroscopicity, and good air permeability. Its disadvantage is that it is easy to shrink and wrinkle, and its appearance is not very crisp and beautiful. It must be ironed frequently when wearing it.
2. Wool, is a general term for fabrics woven from various types of wool and cashmere. Its advantages are wrinkle-resistant and wear-resistant, soft to the touch, elegant and crisp, high in elasticity, and strong in warmth retention. Baby winter clothes are also relatively common. Its main disadvantage is that it is difficult to wash and is not suitable for making summer clothes.
3. Chemical fiber is a textile made of fibers made of polymer compounds. Usually it is divided into two categories: artificial fibers and synthetic fibers. Their common advantages are bright colors, soft texture, crisp drape, smoothness and comfort. Their shortcoming is then that wear resistance, heat resistance, hygroscopicity, air permeability are relatively poor, and it is easy to deform when exposed to heat, and it is easy to generate static electricity. Although it can be used to make all kinds of clothing, the overall grade is not high, and it is difficult to be elegant.
4. Mixed fabric is a fabric made by mixing natural fibers and chemical fibers in a certain proportion, which can be used to make various clothes. Its strength is that it not only absorbs the respective advantages of cotton, hemp, silk, wool and chemical fiber, but also avoids their respective shortcomings as much as possible, and is relatively cheap in value, so it is very popular.
How to choose baby clothes sizes ?
A small baby grows rapidly from birth to baby's body, so the sizing of baby clothes is much more complicated than that of adult clothes. Many moms are not familiar with baby clothing sizing. It can be a headache when choosing clothes. So how should baby clothes be chosen? It is better to choose a bigger size than to hold the baby tightly. The heights of some babies of different months are provided below as the size for selection.
1-2 month, baby boy height 52-61cm, Baby girl height 51-60cm
3-4 months, baby boy height 58-66cm, baby girl height 57-65cm
5-6 months, baby boy height 63-71cm, baby girl height 61-69cm
8-10 months, baby boy height 68-77cm, baby girl height 66-74cm
12-15 months, baby boy height 73-83cm, baby girl height 71-81cm
Since August 1, 2012, the revised version of "National Basic Safety Technical Specifications for Textile Products" (GB18401-2010) drafted by the National Textile Products Quality Supervision and Inspection Center and others has been fully enforced. Compared with the old standard published in 2003, the scope of "infant clothing" in the new national standard has been expanded. The first is that the applicable age range of "infant clothing" has been expanded from 2 years old to 3 years old, and the applicable height size range has been increased from the original 80 cm to 100 cm.
Cautions should be attention when buy baby clothing
The baby's ability to adapt to the outside world is still very poor, and the immunity is also very low. We must be careful when choosing clothes that are close to the baby's skin. When purchasing, we should pay attention to whether there is a grade A clothing standard, whether there is a pungent smell, etc., and add a health protection fence for our baby!
1. Only grade A can be worn by infants and young children. The new national standard also stipulates that the product identification plate should be marked with the product implementation standard, and indicate the safety technology category of the product implementation according to the requirements of GB18401. That is to say, infant clothing must be marked with words such as "infant products", "category A" and "GB18401-2010", as well as product specifications (ie height, bust, waist circumference, etc.). The production, sale and import of textile products that do not meet the new standards will be prohibited.
2. Secondly, pay special attention to the special odors emitted by some textile products, such as musty smell, gasoline and kerosene smell, fishy smell and etc., especially those newly opened packages, which indicate that there are excessive chemical agent residues on the textiles. Formaldehyde content is an indicator that has a greater impact on human health. Formaldehyde can strongly stimulate the mucous membranes of the respiratory tract, eyes and skin, causing dizziness, inflammation of the respiratory tract and skin, and in severe cases can lead to blood diseases and even cancer. Because the baby's resistance is weak, formaldehyde is more harmful to its health.
3. Look at the quality of the accessories used in the clothing, such as whether the zipper is smooth and whether there are burrs at both ends, whether the buttons are firm enough, whether there are holes in the metal buttons and other metal accessories, whether the various decorations on the clothing are firm enough, etc. Prevent babies from catching or eating by mistake.
4. The physical characteristics of the baby are: big head, big belly, no waist. In order to facilitate putting on and taking off, it is not advisable to choose clothing that is worn from the head, and usually choose clothing with an open front and a slanted front.
How to wholesale baby apparel at the most lowest cost?
If you are a newbie buyer, you can purchase in a mixed batch mode for the first time. After purchasing the goods, take each style to the market for inspection, so as to find the most popular style, and then increase the purchase.
If you are a veteran buyer, you already have some understanding of previous customers and the market, then you can use your own purchasing experience to purchase some styles that meet market trends.
Meanwhile, you can buy according to your personal needs. If your purchase volume is not so big, you can choose the size of supplier fit for you. You will get more better service. You don’t need to choose a biggest supplier to purchase, such as some branded supplier, whose MOQ is 10,000.
Which strategy you will adopt to promote your baby apparels?
Create a website or online store: Creating a website or online store is a great way to promote your baby apparel. You can showcase your products, provide detailed information about them, and make it easy for customers to purchase them.
Launch a local store with much traffic. Showcase your products in the store and decorate your store into a sweet and warm style to attract consumers to come to your native store to buy.
Social media: Social media is a powerful tool for promoting your baby apparel. You can create accounts on popular platforms such as Facebook, Instagram, and Twitter and use them to share photos, videos, and updates about your products.
Influencer marketing: Influencer marketing is a great way to reach a larger audience and promote your baby apparel. You can partner with influencers who have a large following and ask them to promote your products.
Targeted ads: You can use targeted ads to reach potential customers who are interested in your baby apparel. You can use platforms such as Google Ads and Facebook Ads to create ads that are tailored to your target audience.
Participate in local events: Participating in local events is a great way to promote your baby apparel. You can set up a booth at a local market or fair and showcase your products. You can also offer discounts and giveaways to attract more customers.
No matter which method you use to promote your business, control your promotion cost to at the lowest, win big profits.
In the end, now you know how to choose baby apparel to make your business soar. Start your purchase here and make anything happen.
