Trend 1: New tricks, smarter
Pet owners are highly receptive to new concept products
As the concept of pet humanization is promoted, pet products have begun to innovate a lot in terms of functional research and development, and launched more unique pet product categories. This new concept is deeply loved by pet owners. Taking the category of "pet wipes" as an example, the search volume of "pet wipes" has increased by 185% in the past 5 years.
Intelligent products are a big trend
The concept of intelligent pet products is gradually occupying the minds of consumers. Many smart pet products can be seen on e-commerce platforms such as Amazon occupying the best-selling list. With the participation of the younger generation of consumers, their busy pace of life and preference for high-tech products have also promoted the development of intelligent pet products.
Trend 2: High-end brands are sought after
Pet consumption concepts are improved, and high-end brands are sought after
With the improvement of consumption concepts, pet owners are no longer satisfied with buying basic products necessary for feeding pets, but are looking for higher quality, more distinctive and emotionally valuable products. This has promoted the rise of high-end pet product brands, and consumers' attention and recognition of brands have soared.
According to data released by the UK National Statistics Office, in 2022, the expenditure on pet-related products in the UK reached 9.89 million pounds per year, an increase of 182% compared with ten years ago. In the United States, in 2022, the US pet industry expenditure exceeded 136 billion US dollars.
From pet food, toys to pet clothing, to pet care and medical products, consumers expect not only the functionality of the products, but also care about product quality, design and brand concept. This trend indicates that high-end pet product brands will continue to occupy a larger share in the market and have a more profound impact on the market.
Trend 3: DTC brand strategy
The key to shaping a high-end brand is to give consumers a deeper brand impression. The DTC model can better control the brand image and enhance brand influence. Companies can also obtain consumer feedback and evaluation faster and more directly, which is convenient for product improvement and optimization.
Trend 4: Pay more attention to environmental protection
As the pet market continues to expand, consumer demand is also changing. People pay more attention to the health and welfare of pets and hope to provide pets with the best products and services. When choosing pet products, consumers are increasingly inclined to harmless, environmentally friendly and sustainable products. This is not only out of concern for pet health, but also based on awareness of environmental protection and sustainable development.
What kind of pet products are environmentally sustainable
More environmentally sustainable raw materials: Pet products made from materials such as organic cotton or recycled nylon, and pet food and treats made from ingredients that emit less greenhouse gases.
More environmentally friendly packaging: Excessive packaging leads to waste, so sustainable pet products often prioritize minimal and environmentally friendly packaging, and packaging can be designed with reuse in mind.
Durable: Durable products can promote sustainability by reducing the frequency of replacement. Premium goods may cost more upfront, but can save money and resources in the long run.
Biodegradable products: Many pet products can be designed to be biodegradable or compostable raw materials, reducing the burden on landfills. Including dog poop bags, cat litter, and even pet toys made from natural materials.
