As the number of single-person households and the aging population increase, pets are becoming more important companions and sources of comfort for many people. Consequently, more and more people are beginning to see pets as an important member of the family. As people place greater importance on pets, the public is also inclined to spend more money and time on them, which in turn continuously expands the pet supplies market. Today, let's analyze the current state and future development trends of the pet supplies market.
Global Pet Supplies Market Analysis
Data indicates that the global pet supplies market size was $261 billion in 2022, and it is expected to grow to $350 billion by 2027, with an annual compound growth rate of about 6.1%.
Regional Analysis
The United States constitutes the largest portion of the global pet supplies market, accounting for over 40%. Surveys show that 66% of American households own pets, and this large pet base has given rise to a vast pet supplies market. Analysts believe that the United States will continue to maintain the largest market share in the future, with the primary driver of the continued growth in the U.S. pet supplies market being an increase in pet-related healthcare expenditures. As pet lifespans increase, spending on senior pet care is also rapidly growing.
In Europe, approximately 225 million people have pets, with an overall pet market size of about $60.2 billion, also representing a significant share. However, compared to the United States, European countries prefer to keep cats, so if a seller's main target market is Europe, it would be advantageous to consider the needs of cats.
Beyond Europe and the Americas, Asia is an emerging market for pet consumption, with its market share rising year by year. The two most noteworthy markets in Asia are Japan and Southeast Asia. It is projected that by 2030, the Southeast Asian pet market size will reach $25 billion.
Analysis by Pet Type
As it stands, dogs continue to dominate the pet supplies market, followed by cats. With the rising trend of cat ownership, the demand for related subcategories is rapidly increasing. Other niche markets, including reptiles and birds, are growing more slowly due to their universal appeal and public acceptance being relatively low.
Analysis by Product Type
Pet food consistently holds the largest market share due to the need to meet daily feeding requirements. According to market research company Packaged Facts, pet food accounts for about 75% of global pet product sales. Pet healthcare is rapidly growing in scale due to pet lovers' increasing attention to pet health and lifespan.
However, these two categories have higher requirements and thresholds. Moreover, although the scale of categories such as pet grooming and toys is smaller, their entry barriers are lower, making them an excellent choice for the pet supplies industry.
Consumer Trends Analysis
Smart Pet Supplies
The increasing pressure of life and work is reducing people's rest time, which also means that the time they can spend on pet care is very limited. Therefore, high-tech products that can sense and operate intelligently are becoming increasingly popular, such as smart litter boxes and smart feeders.
Increased Awareness of Health and Nutrition in Pet Food
The rising level of attention that the public pays to pets is first reflected in the high demands for the safety and nutritional value of pet food. Consumers are increasingly inclined to choose natural, organic, and additive-free pet foods, aiming to ensure their pets have healthier bodies.
Eco-friendly and Sustainable Pet Product Packaging
Surveys show that nearly 60% of pet owners avoid plastic packaging, and 45% prefer sustainable packaging. They hope to reduce the negative environmental impact of product production by reducing the use of non-sustainable products. Natural food + sustainable packaging will be a major trend in food-related categories in the future.
Rising Influence of Social Media
The continuous rise in the penetration of social media has subtly influenced consumer choices due to trending social media trends. As social media places a high demand on the aesthetic value of pet products, fashionable, cute, and highly aesthetically pleasing products are becoming increasingly popular.
Personalized and Customized Pet Product Demand
As the proportion of Generation Z in the pet-owning population is rapidly rising, the demand for personalized and customized pet products is also rapidly increasing, especially in subcategories like pet toys, decorations, and clothing.
Chinese Pet Product Industry Belt
The Chinese pet product industry belt is mainly concentrated in the southeastern coastal regions, including Nanhe District, Xingtai City, Hebei Province, Zhejiang, Shanghai, Shenzhen, etc.
Nanhe District, Xingtai City, Hebei Province
Known as the "Hometown of China's Pet Food," it is the largest pet food production base in the world. In addition, it also accounts for over 30% of China's market share in cat litter box production.
Pingyang County, Wenzhou City, Zhejiang Province
Known for its pet chew toys and leashes, with pet chew toys accounting for over 60% of the global market share.
Chinese Pet Product Wholesale Market
Qingping Pet Product Wholesale Market in Guangzhou: Located by the Pearl River in Guangzhou, it is one of the largest pet product wholesale markets in China. It offers a wide variety of products at affordable prices, and its prime location provides comprehensive logistics, distribution, and warehousing services.
Dongmen Pet Product Wholesale Market in Shenzhen
Located in the old street of Luohu District, Shenzhen, it is a global pet product wholesale market. Half of the market caters to customers from Southeast Asia, Europe, Africa, and the Middle East, offering a wide range of products. It is an international pet-specific market serving global customers.
Yiwu District Five Pet Product Wholesale Market
It offers more than 300 types of pet products, including popular pet toys, daily training and play items, cleaning products, pet food, pet grooming products, etc. It provides one-stop shopping services for customers.
Kuaizaiting Park Pet Product Wholesale Market in Xuzhou
This is a distribution center for pet industry retailers in the Xuzhou area. It offers a variety of categories suitable for most pet store owners to stock up on wholesale. In addition, it also has hundreds of types of pets and their supporting products, including cats, dogs, birds, etc.
