1. Current status of functional skin care market
The social environment causes various skin problems, and problems such as pores, spots, and sensitivity are common.
Multiple reasons such as life stress, environmental pollution, and staying up late can lead to skin problems. The over-maintenance behavior of using all kinds of skin care products on the face leads to "maintenance obsessive-compulsive disorder". Face masks (allergies, allergies, etc.) caused by the epidemic environment Acne, etc.) stimulate the need for sensitive skin care.
The huge pressure consumers face in urban life, the excessive use of various skin care products, and the long-term wearing of masks in the context of the epidemic have jointly caused various skin problems. More than 70% of consumers have pores, spots, and dark circles, and more than 60% have problems such as sensitivity, blackheads, and acne.
Among skin care products with various efficacy claims, moisturizing, nourishing, and facial repair occupy the top three places that consumers pay attention to. Compared with 2021, skin care products focusing on whitening and brightening, firming and anti-wrinkle, repairing and soothing have attracted significantly more attention. It shows that consumers' demand for functional skin care products is increasing, and skin care products with advanced functions are constantly receiving market recognition and attention.
Ingredient users are also constantly expanding, the proportion of expert users who directly search for ingredients is increasing rapidly, and consumers’ awareness of ingredients in beauty and skin care is constantly increasing. From the perspective of ingredient efficacy distribution, ingredients with anti-aging, freckle removal, whitening, and soothing and repairing effects are more likely to become popular ingredients and receive more attention and recognition from consumers.
2. Functional skin care-anti-aging
The anti-aging crowd continues to get younger, and the student party’s awareness of anti-aging continues to strengthen. The profile of consumers who pay attention to anti-aging skin care products is rapidly becoming younger; in the past four years, the proportion of people under the age of 25 has rapidly increased from less than 30% to more than 50%. In the past four years, users have searched for "young old people" The number of related topics has increased threefold; the interest of young people in products and content related to young people and the elderly is constantly increasing.
Domestic anti-aging brands are rising strongly, and product prices are moving towards mid-to-high-end
In the past three years, the attention of domestic anti-aging skin care products has continued to rise, with the attention share rising from 26% to 43%. It has gradually rivaled overseas brands and has received high attention and recognition from consumers. At the same time, domestic anti-aging brands are upgrading to mid-to-high-end prices. In the price range above 200 yuan, more and more domestic anti-aging products have become popular products.
The share of essences, facial creams, etc. is stable, and concepts such as body anti-aging and essential oil anti-aging are gaining popularity.
Among the popular anti-aging products, facial essence, eye care, and facial cream rank in the top three. At the same time, their share has remained stable in the past three years without significant changes. Among the popular products in the past three years, body care, neck care, and essential oil aromatherapy have grown significantly. Concepts such as body anti-aging and essential oil anti-aging have become popular. Representative products include HBN neck cream, Fulai massage oil, etc.
Peptide anti-aging ingredients are gaining popularity, with palmitoyl tetrapeptide-7 taking the lead in usage
Among popular anti-sorrow products, hyaluronic acid, vitamin E, and polypeptide ingredients are the most popular. Among them, the usage rate of peptide ingredients has led the year-on-year growth, and fruit acid and fermentation ingredients have also increased to a certain extent. Among ingredients with anti-aging effects, palmitoyl tetrapeptide:7 is used in nearly 20% of popular anti-aging products. Among the top 5 popular ingredients, four are peptides, and Rehmannia glutinosa root extract is also on the list.
3. Functional skin care - whitening chapter
Consumers have common skin color problems and have strong demands for whitening and lightening their spots. Consumers have common skin color problems, among which acne marks, uneven skin color, yellowing, and dullness account for more than 50%. At the same time, nearly 70% of users have expressed clear needs for whitening, of which more than 20% of users will conduct in-depth research on American and Japanese products, and 50% of users will insist on using American and Japanese products on a daily basis.
The whitening essence market has broad opportunities, and the body whitening market is gradually rising.
In the whitening track, the market share of facial essence remains stable, and its proportion of consumer attention is significantly higher than the registration proportion, so the market opportunities are still broad: body care is a potential whitening category, and its attention has been sustained in the past three years. growth, and the attention share is significantly higher than the filing share.
The concentration of the whitening market is gradually declining, and domestic whitening brands are rising rapidly.
The whitening track is concentrated on top brands. Among them, the top 10 popular brands account for more than 30% of consumers' attention, but the attention share shows a clear downward trend. The overall attention share of overseas big brands has declined, while domestic brands have risen rapidly, represented by Skin Future, Guyu, Proya, Oshiman, etc.
The usage rate of traditional whitening ingredients is declining, and the application of plant whitening ingredients is gradually becoming more popular.
Among whitening ingredients, niacinamide still ranks first in usage rate, but its market application has declined. The usage rates of other popular ingredients, such as tranexamic acid and 377, are also declining. The application of whitening ingredients is becoming diversified, and the use rate of emerging plant whitening ingredients is growing rapidly, such as peony root bark, gentian root, chamomile flower, etc.
4. Functional Skin Care - Sensitive Skin
The proportion of people with oily-sensitive skin is on the rise, often accompanied by acne and blackheads, while dry-sensitive skin is prone to redness and dullness. The proportion of people with sensitive skin is as high as 65%, and the proportion of oil-sensitive skin has shown an upward trend in the past three years. People with sensitive skin have many types of skin problems. Among them, people with oily skin often suffer from acne, acne marks, blackheads and other problems; while people with dry and sensitive skin often suffer from problems related to redness and redness, as well as sallow, dull skin and wrinkles. The proportion is also higher.
Those with sensitive skin care most about safety, those with oily skin care more about safety and price, and those with dry skin care more about taste and absorption.
Among the factors for product selection, sensitive skin is more concerned about safety-related topics. People with oily skin are more concerned about ingredient safety and price. The product they are most concerned about is Aier Botu Facial Cleanser, which is a cleansing cleanser that focuses on amino acids. People with dry and sensitive skin pay more attention to the taste, absorbability, and texture factors of the product. The product they pay most attention to is Winona Cream, which is a repairing cream that mainly uses purslane.
Moisturizing and repairing are the core demands of sensitive skin. Oily people prefer cleansing and oil control, while dry people pay more attention to moisturizing.
According to the distribution of product efficacy claims that people with sensitive skin care about, the most popular functions for sensitive skin are moisturizing, repairing, and moisturizing. Oily sensitive skin pays more attention to the claims of cleansing, oil control, and removal. Dry sensitive skin prefers moisturizing and moisturizing. At the same time, dry sensitive skin pays more attention to advanced functions such as firming.
Sensitive skin is most concerned about niacinamide, while oil-sensitive skin and dry-sensitive skin pay different attention to functional ingredients.
The functional ingredient that people with sensitive skin are most concerned about is niacinamide, mainly because it has a certain irritation to sensitive skin, and users will worry about its safety. People with oily-sensitive skin pay more attention to oil-controlling and anti-acne ingredients, such as niacinamide, centella asiatica, salicylic acid, etc.; people with dry-sensitive skin pay more attention to ingredients with moisturizing, repairing, and anti-aging effects, such as squalane, Bose, Avocado etc.
