Gas wall-mounted boilers are also called gas dual-purpose boilers and gas heating hot water boilers. The standard name in my country is "gas wall-mounted rapid heating water heaters". Gas wall-mounted boilers have powerful family central heating functions, which can meet the heating needs of multiple rooms, and can provide large-flow constant-temperature sanitary hot water for family bathing, kitchens and other places. It is economical and practical. From the category point of view, wall-mounted boilers can be divided into ordinary wall-mounted boilers, condensing wall-mounted boilers and low-nitrogen wall-mounted boilers. Among them, condensing wall-mounted boilers are high-end products in wall-mounted boilers, with lower energy consumption and better environmental protection indicators.
Main advantages of gas wall-mounted boilers
1. Heating is comfortable and warm
Gas wall-mounted boiler heating can adjust the indoor temperature according to the actual heating needs, making the human body feel warmer and more comfortable, and at the same time it will effectively save energy, instead of the same as central heating. If the temperature is too high, it is necessary to open the window to dissipate heat, resulting in energy waste.
2. Freely adjust the temperature
The gas wall-mounted boiler heating can not only adjust the outlet water temperature, but also realize the individual control of each room. For example, the room of the elderly and children can be adjusted higher because they are weaker and more sensitive to temperature. Or, when the house or a room is unoccupied for a long time, it can be turned off or adjusted to the lowest temperature.
3. Controllable heating costs
Users can control the gas wall-mounted boiler by themselves, turn it on when in use, and turn it off when not in use, saving a lot of money. If you use electric heaters and air conditioners for heating, the power consumption is amazing, the heating cost is considerable, and the power will stop when it is cut off, the insulation effect is poor, and the human body feels very uncomfortable.
4. Provide domestic water
The domestic heating gas wall-mounted boiler can also provide domestic water, which is full of the daily needs of adults for washing, washing vegetables and other domestic water, and greatly improves the quality of home life. It can be said to kill two birds with one stone.
Current status of the development of the gas wall-mounted boiler industry
1. Shipment volume
From the perspective of shipment volume, the shipment volume of wall-mounted boilers has declined in recent years. In 2022, the total channel shipment volume was 2.2 million units, among which coal-to-gas and engineering projects shrank significantly.
2. Sales volume
From the perspective of sales volume, the overall retail volume of wall-mounted boilers in my country showed an upward trend. Among them, sales volume in 2021 increased rapidly, with a growth rate of 39.7%. In 2022, sales volume was 1.037 million units, and sales volume fell back.
3. Sales channels
In terms of sales channels, the sales channels for the whole year of 2022 were mainly offline retail, and online channels increased in the first and fourth quarters.
4. Price distribution
From the perspective of price distribution, except for 35KW wall-mounted boilers, the average online price of wall-mounted boilers in my country is generally lower than the offline average price, among which the average price of 20KW wall-mounted boilers is the lowest.
5. Retail structure
From the perspective of retail structure, the retail sales of 24KW wall-mounted boilers in my country's wall-mounted boilers accounted for the highest proportion in all channels, and 18KW sales accounted for the lowest proportion.
6. Market Segmentation
Condensing wall-mounted boilers are an important category in the wall-mounted boiler market. The retail share of condensing wall-mounted boilers in both online and offline channels has increased, and the retail sales in online channels are higher.
Competition pattern of gas wall-mounted boiler brands
1. Industry concentration
From the perspective of industry concentration, the concentration of the wall-mounted boiler industry has increased, thanks to the rapid development of the e-commerce industry in recent years, which has promoted the accelerated layout of wall-mounted boiler brands in the online market. The industry concentration of the top 10 online brands is 83.3%, and the top 3 accounts for only 38.1%, with a low market share of the top brands.
From the perspective of the offline channel brand structure, the brand concentration has declined, but the overall industry concentration is still higher than that of the online channel.
2. Brand sales structure
From the perspective of the sales structure of each brand, online channels have more consumers buying condensing wall-mounted boilers than offline channels, among which Vanward, Viessmann, and Haier account for more than 40%.
Compared with online channels, consumers in the offline market as a whole buy more non-condensing wall-mounted boilers of various brands, among which AUX buys the most condensing wall-mounted boilers, and Bosch and Macro condensing wall-mounted boilers account for the least, only 1%.
Development trend of gas wall-mounted boiler industry
1. There is a large space for digging in the southern market
Data shows that benefiting from the previous coal-to-gas policy drive, the wall-mounted boiler industry has ushered in a leapfrog growth. Driven by the policy dividend, the production and sales of wall-mounted boilers in my country have soared. However, with the end of the coal-to-gas policy, coupled with the influence of internal and external factors such as special circumstances, the wall-mounted boiler industry has been under pressure, the market performance has been weak, and the shipment scale has dropped sharply. However, in the retail channel, in addition to the northern market, there is actually still a lot of room for digging in the southern market. With the increasing demand for heating in the south, the heating market is also expanding rapidly. According to statistics, it is estimated that by 2030, the number of heating users in the south will reach 65.77 million households, and the number of regional heating users will reach 32.46 million households.
2. Benefiting from the consumption promotion boom
In the consumer market, as the epidemic prevention and control enters a new stage, consumption vitality is expected to surge again. The State Council's policy points out that it is necessary to promote the construction of barrier-free facilities, promote home decoration consumption, increase smart home appliance consumption, and promote the development of digital families.
