With the increase of people's concern for physical health, yoga is more and more popular and loved by the public. As an indispensable equipment in yoga exercise, the market demand for yoga clothing is gradually rising. In this paper, we will analyse the market demand for yoga clothing to help yoga clothing manufacturers and retailers better understand market demand trends and consumer needs, and provide a basis for product design and marketing.
Yoga clothing refers to the specialised clothing worn during yoga exercise, and is designed to focus on comfort, breathability and flexibility to meet the stretching and bending requirements of yoga exercise. Yoga clothing is usually made of soft, stretchy fabrics to ensure freedom and comfort during exercise.
1.Yoga Clothing Market Overview
The yoga apparel market is a fast-growing market, and according to industry analysts, the market is forecast to maintain strong growth in the coming years. The popularity of yoga and increasing health awareness are the major drivers of market growth. In addition, social media and celebrity endorsements are providing additional impetus to the growth of the yoga wear market.
2. Yoga Clothing Consumer Demand
2.1 Comfort and Quality
The primary consumer demand for yoga clothing is comfort. Yoga is a sport that focuses on physical and mental balance and comfort, so yoga clothes must be soft, breathable, and able to follow the body's movements without binding them. Consumers also demand high quality of yoga clothes, hoping to produce critical use and durability.
2.2 Fashion design
The fashionable design of yoga clothes is also the focus of consumers' attention. More and more people take yoga as a way of life and want to show their personality and fashion attitude in yoga practice. Therefore, the design of yoga clothes must take full account of fashion elements, such as colour, pattern and cut, in order to meet consumers' demand for fashionability.
2.3 Multifunctionality
Yoga clothes should not only provide comfort and freedom during yoga practice, but also have multifunctionality. Many consumers want to be able to use yoga clothing for other sports and daily life outside of yoga practice, so yoga clothing should be designed with this in mind in order to meet consumers' needs in different scenarios.
2.4 Environmental Awareness
As environmental awareness increases, more and more consumers are pursuing sustainable and environmentally friendly products. Therefore, for some consumers, the choice of materials and whether the production process of yoga wear is environmentally sustainable will be important factors in the purchasing decision.
3.Yoga Clothing Market Trends
3.1 Increased demand for customisation
The customised yoga wear market is showing rapid growth as consumer demand for uniqueness and personalisation increases. Consumers want to be able to design and customise their own yoga clothing according to their preferences and needs.
3.2 Healthy and Functional Yoga Clothing
The market demand for functional yoga apparel is increasing as people's concern for health and body increases. For example, some consumers need yoga clothes with functions such as compression, sweat absorption and anti-bacteria to help them better protect their bodies and enhance their practice.
3.3 Increase in Online Sales Channels
Consumers' preference for online shopping has led to online sales channels occupying an important position in the yoga wear market. Online sales channels not only provide more choices and a convenient shopping experience, but also attract more consumers through social media and promotional activities.
4. What is the best fabric for yoga clothing?
Viscose fibre is the most common fabric used for yoga wear in the market today, as it is the best match for price and comfort. Of course the bamboo fibre fabric, the material is really good, but it is a little expensive, expensive in that it is a purely natural and environmentally friendly products. Given that we only wear it when practising yoga, I think it would be a pretty good yoga wear if it could meet the various requirements we have when practising yoga.
Yoga exercise causes a lot of sweating, which is the key for us to choose yoga to detoxify and reduce fat. The choice of good perspiration fabrics can help sweat out, so that the skin is not subject to the erosion of toxic substances contained within the sweat; breathable fabrics, when the sweat is discharged, the clothes will not be close to the skin, reducing discomfort.
Yoga is a stretching movement is relatively strong cultivation movement, pay attention to the unity of heaven and man, so in the yoga clothing can not be casual, if you choose the fabric is not good clothing, may do the stretching movement will tear, or deformation, walk light, etc., so not only is not conducive to practicing yoga, but also affects the mood of the self. So yoga students must pay attention to what fabrics are taken for yoga.
At present, the best and most comfortable sportswear is Lycra. Lycra is different from traditional elastic fibres in that it can stretch up to 500% and return to its original form. That is to say, this fibre can be stretched very easily, and when it returns, it can be tightened to the surface of the body with very little constraints on the body. Lycra can be used with any fabric, including wool, linen, silk and cotton, to add fit, stretch and a loose, natural character to the fabric, allowing flexibility in movement. And Lycra is different from most spandex yarns, it has a special chemical structure, in the wet water in a hot and humid sealed space will not grow mould.
5. How to choose yoga clothes?
When practicing yoga, a loose, comfortable clothes allow the body to move freely, avoiding your body, breathing restrictions, so that the body and mind relax, feel good, and more quickly into the state of yoga. Soft fit professional yoga clothing with the body action of bending and undulation, elasticity and moderation, more performance of your elegant temperament.
5.1 Yoga clothing material
Currently on the market yoga clothing to viscose fibre fabric is the most common, because of its price and comfort is the best ratio. Of course the bamboo fibre fabric, the material is really good, but it is a little expensive, expensive in that it is a purely natural and environmentally friendly products. Given that we only wear when practicing yoga, if it can meet the various requirements of us in the practice of yoga, I think that is a pretty good yoga clothing, as far as cost-effective, I personally feel that the viscose fibre material is quite comfortable.
Good quality yoga clothes are generally made of natural fibres, such as bamboo fibre and cotton, in which the yoga clothes made of bamboo fibre are not only soft and breathable, but also moisture-absorbent, with strong antibacterial ability, which is the most suitable material for yoga clothes at present.
5.2 Yoga clothing style design
Simple, generous and sharp. There should not be too many ornaments (especially metal), bands or knots on the clothes to prevent chrome on the body and cause unnecessary injuries. The limbs should be stretched freely and the whole body should not feel bound.
Compared with other sports, yoga is characterised by a gentle rhythm, but the amplitude is relatively large, so professional yoga clothing in the overall design must not be too tight, so as to ensure that the action has a better stretch, the current more scientific yoga clothing is generally used in the design of the lower part of the loose, the top is designed to be more close to the point, so that is not prone to deformation, the sleeve neckline is slightly loose to naturally open as appropriate. The trousers are loose, casual lantern trousers mainly, this is to ensure that in any action will not be bound, especially in the practice of some of the flexibility of the action is more obvious.
5.3 Yoga clothing colour
Try to choose refreshing and light colours, with solid colours being the best, so that your visual nerves can be relaxed in order to calm yourself down quickly. Don't let the colours are too jumpy and eye-catching, and the colours that make you feel excited try not to wear them while practicing yoga. Colours are best in white.
5.4 Yoga Clothing Style
To highlight the personality, you can choose clothing with Indian national style, loose and natural, wear that is a kind of floating and sprightly sense of mystery. There is also a modern style of fitness clothing, tight elasticity is good, wear can also set off a good figure, general practice of high temperature yoga is more appropriate. You can choose according to your own preferences.
5.5 Number of Yoga Clothes
Yoga clothing should generally prepare more than two sets so that we can change in time, especially for hot yoga. However, it should be mentioned that for the ancient yoga practice, it is believed that we should wear the same clothes all the time without washing them, so as to help the yoga practice. Of course, this is very difficult for us modern people, so we do not recommend it, but only as knowledge.
