Home Business Insights What You Need to Know About Pet Toy Products and Manufacturers From China

What You Need to Know About Pet Toy Products and Manufacturers From China

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By Celinelee on 12/09/2019
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Pet Toy Manufacturers
China Manufacturers
Pet Toys

Buying wholesale products to sell online or at your store is becoming more effective. Buy at affordable rates and sell them for a premium. It’s a great time to be alive in the age of the internet. One great niche to utilize is pet toy products. When you are searching for pet toy products and manufacturers, it’s important to do your research and find the best options for your business.

How do you find successful pet toys and China manufacturers? In this article, we analyze the following questions.

1. Questions about Find China Pet Toys Manufacturers

Q1: Is it a minimum viable market?

A: In other words, is it a niche in demand? A minimum viable market means finding the smallest audience you can with just the right amount of demand that can sustain your business. When you hone down your niche, you can compete on a global scale.

Q2: Are you using the right sources to find a manufacturer?

A: The internet is full of places to find manufacturing companies. The best ones have proven to be from China.

Q3: What’s a good deal?

A: The cost of goods vs. how much you can sell it for is important. So is measuring your demand and supply.

Q4: What kind of pet toy products are out there?

A: There are hundreds of options to choose from. What kind of toy makes sense for you and your audience?

Q5: Do you know how to research your pet toy product?

A: Using the right tools and resources necessary to find winning products is essential for success.

Q6: Do you understand the benefits of choosing China?

A: Many countries can provide you with good products. But China continues to be #1 when it comes to the best deals and efficiency. Know how you can leverage those advantages.

These questions get you started on finding great pet toy products.

2. Size of the Pet Toy Market

The pet toy market is huge. In fact, in 2016 it became a one-billion-dollar market in the USA. 75% of the segment was for dog toys. It keeps growing too. Why? The idea of "pets as family" continues to grow rapidly. When people see pets as family, they are willing to spend more money to care for the needs and wants for their furry friends.

When you are looking for pet toy products, it’s important to understand the segment. The more you do, the more you can understand your target audience. The pet market is huge and its toys category has major possibilities. 67% of households purchased pet toys in the USA.

While traditional brick and mortar pet stores have a catalog of products, their options are limited by square footage and logistics. Through Chinese manufacturing networks, it's possible to find great products that aren't as commonly available. When someone looks for it online, you can offer them something unique and attractive for their pets.

The Demand

We know the pet toy market is expanding. The demand is big enough for an interested audience of buyers. That increases your chances of finding a successful product. Far too often, businesses invest in dying markets. When this happens, the odds are stacked against them. Picking an already winning market strengthens your possibility for success. In December of 2018, Google Trends reported a 100/100 popularity of searches for pet toys.

The Supply

As internet searches grow online for pet toys, we see a growing interest in toys on the internet instead of physical stores. People are looking for unique toys and they feel like the internet has more options to fill the need. When working with manufacturers, we have to consider the supply they have. Is there enough inventory to satisfy the demand? Does the manufacturer have different product offers you can use to diversify your catalog? How much inventory do you have to buy and is it delivered to you or straight to the customer? These are things you need to know for a successful business operation. 

There is a clear potential for the pet toy industry. It's even considered recession-proof. When you analyze the Google searches for topics related to pet supplies, it’s a steady amount from 2005-2015. During the Great Recession, buyers still wanted pet products.

The pet toy industries also have great margins. For the seller in the industry, you can expect to make a 60% margin or more. Sellers make 70% margins on bones and chewy toys. These are margins that other industries wish they had.

Customer acquisition and sales per customer are also strong in the market. Dog and cat owners spend more than $1,100 annually (2/3 of it are on retail products). If you’re their primary seller, you could be making some really good average sales per acquired customer.

3. Choosing Pet Toy Manufacturers from China

Finding the right pet toy manufacturer might be even more important than the actual product. You might have a great product but if your manufacturer can’t offer the resources and timely supply you require, then you’re in trouble. That’s why it’s important to go over some quick basics on what you might want to look for (for a deeper dive, we made this great guide for you). 

The first thing you need to research is if the manufacturer specializes in what you need. Tons of manufacturers offer products from every industry you can imagine. But are they equipped to provide you with the best logistical service and quantities you demand? Choose a great partner for your business so that you can deliver great service to your customers.

Why China?

When it comes to manufacturing, China wins. With their low labor and raw material costs, they allow sellers to sell products at great margins. They also have the infrastructure, technology, logistics and leadership that can give you the best products in your industry.

Recently, some businesses tried manufacturing in Vietnam. The Wall Street Journal reported it was nearly impossible. They lack infrastructure, technical skills and visionary leadership hampered business growth. Once again, China was proven the best.

While the USA and Europe are leaders in the information age, China is the industrial leader of the world. Do you need a product? China is the number one country to effectively provide it to you at the best prices.

There are many places you can find the right China pet toy manufacturer. Here’s a quick run-through. 

Trade Shows and Fairs

This is one of the best ways to meet leaders and find innovative products in the industry. China will give you the best benefits, but other international-leading countries can provide you with great value.

Online B2B in China

Using sources like www.Made-in-China.com allows you to search for any kind of product name or type in the search bar. It gives you thousands of manufacturers on the platform with a great option to filter out the ones you are looking for.

Search Engines

Google and the Chinese search engine Baidu allows you to find manufacturers on the web. When you type "keywords”+manufacturer+China or anything containing wholesale, factory, China, etc., you can find great options available to you. 

Facebook and LinkedIn

Social networks offer a lot more than just connecting with your friends. When you join industry groups on Facebook or follow groups and companies on LinkedIn, you get access to some of the best leaders and manufacturers in the industry.

4. How to Find the Right Toys

When you search the internet, you can find dozens of strategies on how you can find best items in China. All that information can cause more harm than help you. Feeling overwhelmed is normal. That's why we believe in making things simple. Because simplicity is usually the best strategy.

You have already reached the hardest part. Finding an industry or niche that you want to be a part of. Now that you know pet toys is something you want to sell, next is finding the right source to find them.

Made-in-China.com is the best place to go when looking for the right product. Not only does it show you great options, but it’s also linked right to the manufacturer. From there you can see all the details you need to make the best choice.

After picking a few interesting products on Made-in-China, it’s all about research. Is there an actual demand for your product and has it been saturated yet? Remember, too many sellers with the same product can drive the sales price down. It’s important to know what you are dealing with.

A great place to start is EBay.com. Search for the name of the product, or a common descriptor for it, and study the product results. Choose “Completed” from the filter option. This shows you all products sold or not sold. You can get an idea of how much toy is selling for, how many sellers there are, and how many go unsold. This information is huge. And it’s free.

Another way to study your product is by using Google Trends and Google Adwords to see how often the type of toy you are selling is being searched for. If there is a healthy demand, you might have a winner.

Check popular online retailers like Amazon.com and see if it’s being offered. If you only see one or two, there might be some market room for you to get a cut of those sales.

Another great way to find the right products involves a long-term (but often rewarding) strategy. And that’s truly knowing your target audience. Are you paying attention to what makes them super excited when they talk about it on social media groups? What are pet owners most frustrated about with the pet toy offerings currently available? These are things that can help you find the perfect China pet toy products.

5. Types of Pet Toys

Chew Squeaky Cotton Rope Dog Toy in Giraffe Shape

Chew Squeaky Cotton Rope Dog Toy in Giraffe Shape

There are hundreds of types and styles of toys to choose from. From just typing "pet toy" in the search bar of Made-in-China.com, you can find the following options:

  • Plush
  • Rubber ball
  • Dog
  • Rope
  • Cotton rope
  • Ball
  • Latex
  • Rubber
  • Cat
  • Plastic
  • And more

There are plenty of options to choose from. When you know how to research toys for potential, you can use this information to your advantage. There are even options for eco-friendly toys! That in itself is a great audience to pursue. What are some toys that grab your attention? Find ones you are attracted to, research them, contact its manufacturer, and start selling!

6. Finding the Right Partners

When you're looking for the right toy pet manufacturer in China, you want to make sure you can find a partner that can help your business succeed. With Made-in-China's platform that allows you to chat with their team, you know you can find the manufacturing company that fits your needs.

The right partner means something different for everyone. But a few universal tips can be agreed on by most of us.

  • Good communication
  • Willing to work with you
  • Quality products
  • Timely output

The right partner can help scale your business and increase sales. Don’t take this step lightly when you are looking for a pet toy from a China manufacturer.

"If everyone is moving forward together, then success takes care of itself." – Henry Ford

Great partners provide synergy. You continually grow and find opportunities together. Manufacturers that equip you, and not restrain you, will always be the better partner. Using resources like Made-in-China gives you the resources to find those partners for a successful business.

7. Start Today

Pet toy products from Chinese manufacturers is a great opportunity for sellers all over the world. China has industry-leading technology, resources, and people to give you a quality product with great margins. When you find that product, you can sell it online to make incredible, sought-after products.

The pet toy industry is growing rapidly. Even in that segment, some micro-markets solve a problem based on pets, types of toys and more.

Are you ready to start today and find pet toy products with great profit?

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