Affiliate marketing has continued to evolve as an essential revenue stream for content creators and a cost-effective channel for businesses to reach a wider audience. In 2025, e-commerce tools and platforms are at the forefront of this trend, with robust affiliate programs that offer excellent earning potential and a wide range of promotional materials. Below are some of the top affiliate programs in e-commerce, providing affiliates with competitive commissions and the opportunity to tap into a fast-growing market of online businesses.
1. Shopify Affiliate Program: Empowering Online Store Creation
Why Shopify’s Program Stands Out
Shopify remains a popular platform for online store creation, with over a million businesses worldwide relying on it for e-commerce solutions. The Shopify Affiliate Program offers generous commissions to affiliates who refer new merchants, with earnings starting as high as $58 for each referred customer. This program suits bloggers, influencers, and educators focused on e-commerce and digital marketing.
Commission Structure and Benefits
Shopify’s affiliate commissions are particularly attractive because they pay not just for sign-ups but also for conversions. Affiliates earn a one-time commission per successful customer sign-up, and depending on the customer plan, earnings can go up significantly. Shopify also provides comprehensive resources, including webinars, a learning academy, and detailed product information, to help affiliates promote the platform effectively.
Audience Fit and Content Tips
The ideal audience for promoting Shopify includes entrepreneurs, small business owners, and those interested in starting an online store. Affiliates can create content on topics like “How to Start an E-commerce Store” or “Shopify for Beginners,” highlighting Shopify’s ease of use, integrations, and themes that simplify e-commerce.
2. BigCommerce Affiliate Program: For Growing E-commerce Businesses
Why BigCommerce Appeals to Affiliates
BigCommerce is a go-to e-commerce platform for larger businesses that require scalable solutions. Its affiliate program is designed to reward affiliates with substantial commissions, offering up to $200 per referral or 200% of the first month’s payment. This is particularly appealing for affiliates who target medium to large-sized businesses looking for growth-oriented e-commerce platforms.
Commission Structure and Benefits
Affiliates benefit from high commission rates and a 90-day cookie period, allowing for greater flexibility and higher chances of conversions. BigCommerce also supports affiliates with educational resources, email templates, and banners to help streamline promotions and boost conversions.
Audience Fit and Content Tips
Affiliates promoting BigCommerce can focus on audiences that need advanced e-commerce features, such as multi-channel selling and customized online stores. Content ideas might include product comparisons, such as “BigCommerce vs. Shopify for Growing Businesses” or “Top BigCommerce Features for Established Online Stores.”
3. Amazon Associates: Broad Product Range and Easy Entry
Why Amazon’s Program Remains Popular
Amazon Associates is a versatile affiliate program, making it suitable for affiliates who want to promote e-commerce tools, equipment, and even platforms listed on Amazon. With commissions that can go up to 10% depending on the product category, Amazon Associates allows affiliates to earn on virtually any item available on Amazon, making it a high-potential program.
Commission Structure and Benefits
One of Amazon’s main strengths is its wide product range and the trust it has built with online shoppers. Though the commission rates vary by product category, affiliates benefit from Amazon’s high conversion rates and reliable payment structure. With a 24-hour cookie period, affiliates can earn commissions on any item customers add to their cart within a day of clicking on their link.
Audience Fit and Content Tips
Amazon Associates is perfect for affiliate marketers with diverse audiences, as they can promote a wide range of products. To drive sales, affiliates can create content around popular e-commerce tools or “Top E-commerce Gear Available on Amazon.” Reviews, product roundups, and comparison guides work well for driving traffic and conversions with Amazon’s program.
4. ClickFunnels Affiliate Program: Perfect for Sales-Focused E-commerce
Why ClickFunnels Appeals to Affiliates
ClickFunnels is a top-rated sales funnel builder that enables e-commerce businesses to optimize their sales processes. Affiliates earn up to 40% recurring commissions, which means that they can receive ongoing income as long as the referred customer remains subscribed. This program is attractive to affiliates focusing on high-ticket e-commerce products or digital marketing strategies.
Commission Structure and Benefits
ClickFunnels’ affiliate program has a high earning potential, with recurring commissions from $97 to $297 per month for each customer referred. In addition to recurring income, ClickFunnels offers bonuses for top-performing affiliates, making it a lucrative option for dedicated affiliates. They also provide ample promotional resources, including banners, guides, and templates.
Audience Fit and Content Tips
The best audience for ClickFunnels includes entrepreneurs and online marketers looking to boost their e-commerce conversions. Affiliates can create content such as “How ClickFunnels Can Help You Increase Sales” or “ClickFunnels for E-commerce Success.” Tutorials and case studies work particularly well to showcase ClickFunnels’ capabilities.
5. Wix Affiliate Program: Flexible Solutions for Small Businesses
Why Wix Is a Great Choice for Affiliates
Wix is popular among small businesses and individuals who want a straightforward way to create an online store without the complexity of some other platforms. The Wix Affiliate Program offers affiliates a fixed $100 commission for every referred premium sale, making it a great option for affiliates targeting small business owners and creatives.
Commission Structure and Benefits
Wix’s program provides a simple and attractive commission structure with a one-time payment per customer sign-up. Affiliates also have access to various promotional tools, and Wix’s reputation for being user-friendly helps drive higher conversion rates.
Audience Fit and Content Tips
Affiliates promoting Wix can target beginners, small business owners, and artists who want an easy-to-use e-commerce solution. Creating content like “How to Build a Website with Wix” or “Wix for Small E-commerce Businesses” can effectively drive traffic and conversions. Visual tutorials and setup guides can also resonate well with Wix’s audience.
Conclusion
With the wide range of affiliate programs available for e-commerce tools and platforms, choosing the right one depends on your audience and content strategy. Shopify and BigCommerce are excellent for reaching entrepreneurs and growing businesses, while Amazon’s versatile program works well for diverse audiences. ClickFunnels and Wix, on the other hand, cater to more niche audiences, from sales-focused marketers to small business owners.
Each of these programs offers unique benefits, so consider your audience’s needs and interests when selecting which programs to join. By choosing programs that align with your content and audience, you can maximize your earnings and provide valuable solutions to your readers. Start exploring these top affiliate programs to boost your affiliate marketing success in 2025.
