Before you enter the jewelry market it is important that you gain a really good understanding of who your target audience is and what each product can offer you. When you are trying to decide which jewelry is best you can check out existing trends and consumption patterns. By understanding what is already available on the market it can become much easier to notice what gaps exist in the market. Based on those gaps that you have located you might be able to find the perfect products for your customers.
When it comes to fine crystal jewelry specifically the possibilities are endless. This is because there are hundreds of celebrities, pop stars, models, and movie stars who choose to wear crystal jewelry. This is essentially free marketing as people who view photos of these celebrities will then just search for jewelry that is similar to the ones they saw online. As such, all you will need to do is stock up on items that are commonly used by celebrities in order to tap into the potential of crystal jewelry.
Introduction
Trends seem to change rapidly in fashion and yet there are certain items that manage to be both timeless and at the same time extremely current. This thin line is not one that a lot of products can tread, but there are a few jewelry pieces, like fine crystal jewelry that manages to do exactly that. If you are trying to figure out what you should be stocking up for the next few months, then these excellent pieces of jewelry could be the key to your success. This is because fine crystal jewelry is not only popular with people of all ages, but it has also started rising in the media as many famous pop stars, movie stars, and models choose this type of jewelry for their outings.
In order to better understand this trend, it is important to get a better idea of both what the market is as well as what the item is. This can be the key to ensuring that you can maximize the potential of the pieces you are stocking up on.
What makes fine crystal jewelry special?
The first thing to understand when it comes to this jewelry is what makes them special. Fine crystal jewelry can come in two forms. It is common for them to be made of natural crystals like amethysts and quartz and it is also possible for entirely manufactured crystals to be used. Each of these two options has its own set of benefits.
With natural crystals, there are many traditions that believe them to hold power. As such, it is likely that people who believe and want to wear their birthstone, or crystals that carry calming and loving energies will choose to buy them. This is important information to possess as it can help you alter the way in which you market these pieces. Essentially, by knowing what is important about these items you can choose to focus on the properties of the crystals you are selling, rather than just their colors.
With synthetic crystals, you have the benefit of incredible quality crystals that are made in any color you want. If you want to carry many beautiful vibrant colors in your store, then chances are that with synthetic crystals you will be able to get a wide array of jewelry that will appeal to different people.
Regardless of whether you choose synthetic or natural, fine crystal jewelry can come in many forms. These include necklaces, bracelets, rings, and earrings. This will be key as you can also buy sets of the jewelry you are selling to encourage further sales.
Which celebrities love fine crystal jewelry?
The number of celebrities who absolutely adore crystals is far larger than one might expect. Gisele Bündchen, Jenna Dewan, Shay Mitchell, Kim Kardashian, and so many others have spoken about their love of crystals and their healing powers. Perhaps the two most famous examples though of celebrities who are truly commonly wearing fine crystal jewelry, are Katy Perry and Miranda Kerr. Katy Perry is often seen wearing amethyst crystal jewelry, and Miranda Kerr is famous for including rose quartz in every aspect of her daily routine, including the pendant that she chooses to wear.
Put simply, these celebrities love to wear fine crystal jewelry not just because of the incredibly elegant look that this jewelry can give, but also because they believe in and feel the healing and positive energies that these crystals have. This is why with celebrities it is also a lot more common for natural crystals to be chosen rather than synthetic ones.
What are some of the best options for fine crystal jewelry for you to stock up on?
There is truly a myriad of options of fine crystal jewelry to choose from for your store, and the reality is you probably know your customers much better than anyone else does. However, if you are feeling a bit stuck, or you are just looking for some inspiration on the type of jewelry you could potentially stock up on then you need to look no further, as we have created a list of some of the most beautiful, unique and wanted pieces currently available on the market. These should give you a good idea of what you can start searching for when you are looking at fine crystal jewelry.
Rose Gold Stud Earrings
Lately, there has been a rise in the use of rose gold, instead of silver or gold. This is because of the softer tint that this metal can often have. When it comes to fine crystal jewelry stud earrings, specifically rose gold stud earrings are starting to become all the rage. This is because these pieces are subtle and yet they add a sense of perfection to every outfit. They can help not only elevate one’s outfit but also assist in making someone look more put together.
Another great element of stud earrings is that they are appropriate for any age group. This is why crystal stud earrings are often the type of earrings that kids, tweens, and teens reach for. With adults, it is also common to have such earrings for more professional events or for occasions where they want to combine a simple earring with a more intricate bracelet or necklace. This is why it might be a good idea to consider what other jewelry you could purchase in combination with the stud earrings, in order to offer your customers more options and opportunities to buy fine crystal jewelry.
10k Gold Round-Cut Birthstone Crystal Ring made
If you want to get some more special pieces that will be attractive to a wide variety of customers then you might be interested in adding some birthstone crystal rings to your collection. One of the best parts of these types of pieces is that there is a different birthstone available for every different month. As such, these pieces will often be the preferred gift for birthdays as well as be a great item for those who want to carry their birthstone with them.
If you are wondering why you should choose 10K Gold round cuts for your rings, then the answer is simple. To put it simply, the more valuable the metals you use, the more you can upcharge the jewelry you are selling. Another important thing to remember about metals is that fine crystal jewelry has great construction and metals are what can help separate the pieces you are selling from the other pieces that are available in the market.
Amethyst Earrings
Amethysts are perhaps the most popular of all crystals available. This is both because of the color and because of its historic significance. Amethysts are violet or purple in color and they are a variety of quartz. Historically they were popular in both Ancient Egypt and Greece. The color purple also had an incredibly important purpose historically as it was usually the color used for royalty.
As such there are many to this day that seeks out Amethyst jewelry because of the important nature of this crystal. What is also great about amethysts is that there are many beautifully shaped crystals out there, which means that there are some great options for earrings that you can choose from.
When it comes to Amethyst earrings you can definitely try stud earrings, but perhaps the most popular type of amethyst earrings are dangle earrings. These tend to be a lot more interesting visually and they are often sought out by lovers of fine crystal jewelry.
Raw crystal earrings
Raw crystal earrings are the latest trends in fine crystal jewelry. These crystals are not carefully cut and processed in the way that crystals would have been traditionally processed. As a result, they often have raw edges, odd shapes, and even foggier numbers. Still, it is in these imperfections that they have managed to find an audience that loves them.
These types of raw crystal earrings are some of the best-selling jewelry on the market right now. From weddings to casual there are so many different raw crystal earrings styles that it becomes easy to stock your store up with some of this great selling jewelry. Another great thing about raw crystal earrings is that in reality, you can find any crystal in its raw form. As such, there is the opportunity to leverage different crystals and birthstones in order to sell more of your jewelry.
Vintage crystal earrings
Much like vintage clothing, vintage earrings are also making their own comeback. In general, what is great about vintage jewelry is that they tend to be a lot more intricate than newer styles of fine crystal jewelry. In general vintage crystal earrings tend to be closer to statement pieces, this is why you can find some truly gorgeous pieces that are eye-catching.
When you are looking at vintage pieces it is crucial to check out both the quality of the pieces as well as the era or decade that the pieces come from. There are two reasons why you need to focus on these, the first being that with time badly constructed pieces will start having many problems, including possibly breaking apart. As such, there are not the type of pieces that you would want to sell to your customers.
Knowing the time that your vintage crystal earrings come from is also crucial as it can help alter the way you market them. A piece from the 1960s should be marketed completely differently from the pieces you have found from the 1920s. Replica vintage crystal earrings should also be included as one of the categories you might want to consider selling. These replica pieces are often easier to find and stock up on. This can be particularly useful if you want to ensure that you actually have a stock of the items you are selling. Therefore, knowing the nature of the vintage crystal earrings you are selling will help you market and sell them at better prices than you would have sold them if you were not aware of the nature of the pieces you had on hand.
Conclusion
Fine crystal jewelry is not only an extremely popular type of jewelry but it can also be a very profitable type of stock to have in your store. This is large because this jewelry is wanted by both young people and older people. The timeless nature of fine crystal jewelry will also mean that your stock will not go to waste once the season has passed. This is what makes them a great investment for your business which can be leveraged in order to increase your profits by providing your customers with high-quality products that they will keep coming back for.
