In the digital age, your product journey doesn't stop at the point of sale - it's just beginning. With the advent of “unboxing” videos and Instagram shopping, your packaging has become a powerful tool for building brand awareness and driving sales. Let's learn how to create Instagram-worthy packaging that turns your customers into brand ambassadors and increases your revenue.
1. Free user-generated content
When shoppers share photos of your packaging, they create free, authentic marketing content. This kind of user-generated content (UGC) is gold for brands because it's more trustworthy than traditional advertising.
2. Increased brand awareness
Every published packaging image expands the brand's reach. It's like a billboard on every customer's social media accounts, but with better results because it comes with a personal recommendation.
3. Higher engagement rates
Posts featuring product packaging usually have higher engagement rates. People like to see what others are buying, and unique packaging piques their curiosity.
Turning shares into sales
1. Instagram Shopping
With Instagram's shopping feature, packaging that can be shared can lead directly to a sale. When potential customers see your product in their tweets, they can immediately click the buy button.
2. Influencer Partners
Packaging that can be shared on Instagram makes your product more appealing to influencers. They are more likely to mention beautiful products in their tweets, allowing you to reach their audience.
3. Hashtag campaign
Create a branded hashtag for your packaging. Encourage shoppers to use it when sharing. This will create a curated gallery of your products and packaging that showcases your brand's popularity.
Design for sharing
1. Incorporate the element of surprise
Include unexpected elements in your packaging - a hidden message, a small gift or a beautifully designed interior. Such surprises will delight customers and encourage them to share.
2. Make packaging work even after it has been unpacked
Create packaging that has a second life. Reusable, multi-purpose, or just too pretty to throw away, packaging can continue to promote your brand long after it's opened.
3. QR codes increase engagement
Print QR codes on your packaging to access exclusive content, special offers, or AR experiences. This not only encourages information sharing, but also provides valuable data on customer engagement.
Measuring impact
To measure the effectiveness of your Instagram wrap, take a multi-faceted approach:
Track brand hashtags and monitor how often packaging is shared on social media platforms.
Analyze engagement metrics such as likes, comments, and shares on posts showcasing your packaging to gauge audience interest and interaction.
Examine sales data to identify potential correlations between increased social media activity around packaging and increased product sales.
Conclusion: packaging as a marketing investment
In today's digital marketplace, packaging doesn't just protect a product, it sells it. By creating Instagram-worthy packaging, you can not only delight your existing customers, but also attract new ones and increase sales through the power of social sharing.
