Determine your target audience
Before choosing an operating region, novices need to clearly understand their target audience and understand their geographical distribution, hobbies, consumption habits and other information. By analyzing the geographical distribution of the target audience, novices can better choose a suitable region to operate.
Currently, TikTok has opened sites in five countries including the United States, the United Kingdom, and Southeast Asia. New sites planned to open in 24 years include Japan, France, Canada, Germany, Australia, Italy, South Korea, Spain, and Brazil.
Southeast Asia, Middle East
Southeast Asia: The culture in this region is highly accepted by people and has relatively large traffic.
Middle East: The entertainment culture in this region is relatively backward and there are many rich people. Live broadcasting here will bring surprises from time to time.
United States, Europe
United States: The entire market in this region is relatively large, with many users and good per capita income. You can do live broadcasts. There will be good harvests in the early stage and considerable realization.
Europe: There are many countries in this region, and the language is basically English: the early stage of bringing goods does not have good results. It is recommended that those who are not good at English should not try it easily. If you do the early stage, you can start with short videos.
North America, Japan
North America: The content in this region is relatively open-minded, welfare videos have large traffic, and are suitable for personal short videos.
Japan: Video content in this region covers various types. The entertainment industry is good and suitable for the development of short videos. However, the domestic situation is complicated and it is not recommended for individuals to do it.
Study market characteristics
TikTok markets in different regions have different characteristics, including user size, activity, interests and hobbies, etc. Novices need to conduct in-depth research on the characteristics of the target market and understand local fashion trends and cultural background in order to better formulate operational strategies.
Thailand: Strong brand attributes
Popular categories include 3C digital, clothing, beauty, home furnishing, outdoor travel, and sports culture. Related categories include hot-selling cameras, and the unit price per customer will be relatively high.
Malaysia: strong value for money appeal
Popular categories include Muslim clothing, home furnishings, beauty, health care and car accessories, etc., which have a relatively large duration and relatively high unit price per customer.
Vietnam: User portraits are getting younger
Popular categories include beauty, clothing, and 3C digital. The supply of local cosmetics is relatively weak, and the opportunities for cross-border beauty are relatively large. Due to religious marketing, Buddhism and jewelry have unique opportunities, and the unit price per customer is relatively low.
Philippines: strong value for money appeal
Popular categories include clothing accessories, home life, sports and outdoor, and Korean idol peripherals, which are high-potential categories with relatively high unit prices per customer.
Singapore: High product quality requirements
Popular categories include home furnishings, beauty, sports and outdoor, etc. The pursuit of brand-name products has relatively high unit price per customer.
Middle East: more practical
Popular products include hair masks, hair dyes, projectors, fashion rings, bright flashlights, wireless Bluetooth headsets, sweeping robots, sandals, glasses, smart watches, star lights, car mounts, etc.
Analyze competitors
Understanding your competitors' operating regions and strategies can help novices better choose their own operating regions. By analyzing the strengths, weaknesses and market share of competitors, you can find the areas you are good at or blank spots in the market, and then choose a more advantageous region for operations.
Consider logistics and time differences
Newbies also need to consider factors such as logistics and time differences when choosing an operating region. For merchants who need to respond to the market quickly, it is more appropriate to choose a region that is close to you or has a small time difference. At the same time, factors such as logistics costs and efficiency also need to be considered to ensure that products can be delivered to users in a timely manner.
