This piece intends to introduce seven ways for you to find potential baby care products and list four potential products for you. With the improvement of living, new father and mother place more importance on choosing baby care products. Thus, the baby care products market is thriving. Lots of styles of products with different functions come out. In fact, there are amounts of new baby products springing up everywhere but few of them have new features or extra benefits, even no innovation in the industry historically. You may see some big brands selling those products with more exquisite design but those products’ functions have not got any changes. Thus, you should pay attention to the innovative constituents when select a product. Some products may have not appeared in the best seller, but they really have good potentials and sales. Here let’s dig them out and boost.
seven ways for you to find potential baby care products
1, Local community - Find business opportunities from your local market
Find popular, best - selling products in local wholesale market or physical store. Some hot products may not appear on the online store. That will be business opportunities for you if you are an online store owner as long as you have smart business insights. Here I want to share a story with you. Once upon a time, I took my nephew to play in the park. We saw many babies in the park play together on playground with so many toys. Some small babies are put on the pad which can be tied on adults’ waist by their father or mother. Some kids who are 2- 3 years old were playing happily in the playground with toys. Immediately, I discovered that many products had not landed in the best seller of online platform but they really have good sales in the local store. If you put those products in your online store, you will get very good sales. What’s more, if you always tour baby or kids’ amusement park, you will discover many baby products unexpectedly.
2, Online Magazine - Baby Magazine
Generally, an item who can be launched on magazine must have many advantages compared to the other products of same type. Magazine as an official media always considers the popularity and quality of a product. Some baby care products who can be published on magazine must have some unique points, practical usages and popular elements. If those magazines have not released many baby care products, you can still find some product innovations. Baby magazine can help you understand the consumption mode and inspire some incredible innovations for you to develop new products.
3, Industry Influencer - Give you inspiration to select right products
Icons and influencers influence our life to some extent. In recent years, many social apps are very common and popular. People love to share where they go and what they buy. Some products are virtually becoming hot. People have group psychology, when they see the most engaged products or most shareable products, the curiosity will induce them to have a try or buy. Products in influencer’s store are not bad choices to consider. Each product born in influencer’s store must have made a deep investigation that whether the products will have good sales in a month. Here, I give you an inspiration. Try to find those hot products from their store which are easy to be out of stock. As long as your stock is sufficient, you will capture the sales.
4,Trend discovery sites
Indiegogo - Search baby care product on indiegogo.
Take All-in-One Smart Monitor For Babies for example.
A trusted baby monitor for those precious first few years for the perfect parenting experience.
What you read from this product? How many keypoints do you get? Those keypoints what you get will be a new business opportunity. You just need to make them become realization.
Google trends - Another traditional way to find products is from Google Trends:
You will see the trend is soaring. You will read which country has high demand. Make investigation in depth on related topics and find those potential baby care products and other baby items. A successful online store must have some similar, related or complementary products of the same category.
Jungle Scout - This is good app for who are amazon store owner, it will help you analyze product rank and real time sales. It provides good data for you to discover potential products that are not on the best seller lists. Eg, if the number 100th item of best seller has 100 sales in one month, the potential product ranks at 101th or 102th position, but have 90 sales. The sales is also a substantial number. So don’t underestimated any potential opportunities.
5, Review blog and magazine
Item review blog and online magazine provide amounts of innovation resources for seller. Here is the list of review blogs and online magazine.
·Uncrate
·AcquireMag
·Outblush
·Bless This Stuff
·Gear Patrol
·Cool Material
·Gear Moose
·Werd
·HiConsumption
·Firebox
Read reviews that what people focus on, worry about and expect from those blogs or magazines.
In addition that, you can make a list of bad reviews from amazon seller’s store to discover defects of hot baby care products. If you make changes on those defects, you may become best seller next time.
6, Social media site or forum
Take reddit as example. Enter into subreddits baby and see what people are talking about. Through the special board, you will get which product is favored. Consequently, you will find the hot items.
Or you can search baby care product on Youtube. Focus on recent one year video, check out the most views videos. Then pick out the most used items for new baby.
7, B2B wholesale marketplaces
Have a tour on Made-in-China.com. Visit the suppliers’ show room and make comparisons. Make a final evaluation and pick the potential product out. B2B platform is very valuable. For people can not only find innovative products, they can also make connections with reliable suppliers. Tell your supplier that your real minds and ask for help. Some suppliers have enough experience on market, they can predict product item and provide potential products for you. Eg, if A (who is your competitor ) sources 1000 items (Product Name H)every month from baby care products supplier, A must have good sales but not appear in best seller lists. A may have a large physical store. You can know those info from supplier.
Do remember: Not all potential products are appeared on the best seller lists, but they really have good sales; Some items in physical stores may have large sales that can equal with best seller list.
After you select product, you need to contact a good supplier. Make the next step to realize by contacting suppliers on Made-in-China.com
Here we provide four potential baby care products for you:
Baby wear
In fact, those new mothers always shop for newborn baby wears at the late stage of pregnancy. Many of them would like to shop online and stock in baby’s wardrobes. Through past statistics, body suits are always popular choices. Coz bodysuit always features adorable cottons, embroideries, stripes and solids. It contains a comfortable base layer that's convenient for pairing with pants, shorts or even wearing. It is comfortable and cozy for all-day, everyday wear for baby.
Baby sleep sack
Infant baby sleep sack is the most safe bedding for preventing sudden infant death syndrome. Those sacks are always sleeveless sacking which can cover shoulders and the rest of body with arms outside of the sack to avoid baby sleeping in the bags totally.
Baby mat
Baby sits on the mat to learn through seeing, touching, hearing and tasting objects. They will do everything when sit or crawl on the mat. So the material of mat should be cared. The mat should be made in non-toxic material and have enough resilience.
Baby bouncer
Different baby will have different characters. Some babies are very active, they would like to move. Bouncer can help them exert sport talent. Toys on bouncers can help baby sleep cozily and happily. The vibration design of bouncer help baby feel safe and secure.
In all, finding potential baby care products are not difficulty as long as you are a careful person. Following the above steps and do it now. Tell your minds to suppliers and make successful purchase plan.
