1. The pet market is growing rapidly
In 2022, the global pet market is worth $261 billion, with a CAGR of 6.1% and a projected size of $350 billion in 2027. Among them, the pet products market is expected to grow at a CAGR of 3.03% from 2022 to 2028, and the market size is expected to reach $67.725 billion by 2027. The increase in the number of pet owners and the change in consumption concepts are key factors driving market growth. Compared with the past decade, the number of current pet owners and related expenditures have increased significantly.
2. E-commerce has gradually become the main purchasing channel
The e-commerce market size of pet products is growing rapidly, and a variety of factors are driving the growth of this market, including changes in shopping habits, the promotion of digital trends, and people's demand for high-end products. The global pet care e-commerce market size in 2022 is about $23.01 billion, and it is expected to grow to about $45.60 billion by 2030, with a compound annual growth rate of about 8.92% from 2023 to 2030. Online purchasing channels can provide a wide range of product choices and a convenient shopping experience. Both leading e-commerce platforms and small and medium-sized pet products independent stations play an important role in this transformation of e-commerce development.
3. Categories are divided by function into pet wear, pet home, pet cleaning products, pet health products, pet training/toys, and pet travel products.
Among them, pet home products, cleaning and beauty products, pet toys, and pet health products are the most popular categories.
1) Pet home products
Pet furniture is a special product manufactured according to the different needs of different types of pets (such as dogs, cats, reptiles, etc.). The higher the level of customization of the product, the more popular it will be with consumers. It is estimated that by 2025, the global pet furniture market will reach US$3 billion, and by 2028, the market is expected to be valued at US$4.7 billion. During the forecast period from 2024 to 2029, the compound annual growth rate is estimated to be 5.80%. North America is the largest market for pet furniture, and the Asia-Pacific region is the fastest growing market. Among them, Indonesia, Vietnam, the Philippines and Thailand are the countries with the largest number of pet owners in the Asia-Pacific region.
2) Pet cleaning and grooming products
Pet cleaning and grooming products include combs and brushes for cleaning hair, cutting and trimming tools, hair washing and care products, etc. The types of pets involved include dogs, cats, birds, fish and reptiles, small pets and horses and other livestock. The global pet cleaning and grooming market size is US$5.7 billion in 2023, and it is expected to exceed US$10.1 billion by 2032. The compound annual growth rate during the forecast period is 6.8%. Among them, North America dominates the market with a share of 36.2%, and the Asia-Pacific region has a significant market share of 23.6%. With the increase in environmental awareness and pet health-related issues, pet owners are increasingly concerned about the addition of chemical ingredients in pet cleaning products, so organic cleaning products are a major trend in the future.
3) Pet toys
Pet toys and training products refer to all products designed for pets with the purpose of participating in or providing training. These products serve a variety of purposes for pets, aiming to promote the overall health of pets and prevent problematic behaviors caused by boredom and excess energy. Toys provide mental and physical stimulation and enrichment, while pet trainers or dog owners use these toys to train their pets. The global pet toy market size is expected to reach approximately $15 billion by 2032 from $8 billion in 2022, growing at a CAGR of 6.70% during the forecast period of 2023 to 2032.
4) Pet health products
The pet health products market size was estimated at $5.46 billion in 2024 and is expected to reach $7.73 billion by 2029, growing at a CAGR of 7.20% during the forecast period. Among them, the increasing number of pet health problems has driven the market demand for vitamins and minerals, which help promote the metabolism and immune function of pets.
