Packaging Printing Market Capacity
Packaging printing is a type of printing that uses various packaging materials as carriers, printing decorative patterns, designs, or text on packaging to make products more attractive or informative, thereby playing a role in conveying information and increasing sales. Market analysis of the packaging printing industry by type of packaging material divides the industry into sub-sectors such as paper packaging, metal packaging, plastic packaging, glass packaging, and others. In 2018, the market size of China's packaging printing industry was 63.702 billion yuan, rising to 71.72 billion yuan in 2019, to 79.397 billion yuan in 2020, to 82.932 billion yuan in 2021, and reaching 84.55 billion yuan in 2022.
The packaging printing industry presents a typical pattern of "large industry, small companies," with low barriers to entry, numerous small and medium-sized enterprises, a fragmented competitive landscape, and an overall situation of oversupply, leading to a continuous decline in profitability. The entry threshold for China's packaging industry is very low, with small and medium-sized enterprises accounting for more than 60%, and these companies have severely insufficient bargaining power with suppliers upstream and downstream. Many packaging companies have regional characteristics, with relatively concentrated market shares. Even industry leaders face certain market limitations.
Packaging Printing Market Overview
Packaging printing refers to the process of printing decorative patterns, designs, or text on various packaging materials, enhancing the product's appeal or providing explanatory information, thereby serving to convey messages and boost sales. Packaging printing holds a significant share in both the printing and packaging industries, and it is an indispensable part of packaging engineering. Methods include letterpress, lithography, gravure, screen printing, and stencil printing. Key elements of printing include paper, ink, and color. Packaging printing must consider cost-effectiveness and environmental friendliness, and it needs to clearly and effectively convey the intended message.
Market analysis of the packaging printing industry indicates that packaging involves designing and producing containers or wrappings. As a supporting service industry for the national economy, packaging has grown continuously alongside China's socialist construction and has rapidly developed, especially since the economic reforms and opening-up. Under the socialist market economy, the packaging industry is becoming a modern industrial system with a comprehensive range of categories, modernized technology, and equipment, primarily consisting of paper, plastics, metals, glass, printing, and machinery.
Packaging Printing Market Demand
Personalized Customization: There is a growing demand among consumers for personalized and customized products. They seek individualized design, branding, and packaging through packaging printing to meet their specific needs and tastes.
Environmental Performance: Increased awareness of environmental issues is leading consumers and businesses to pay more attention to the environmental performance of packaging printing materials. The trend is towards using renewable, biodegradable materials and eco-friendly inks.
Intelligent Functions: As technology advances, intelligent functions are being applied in the packaging printing industry. For example, market analysis highlights the use of scannable QR codes, RFID tags, and other technologies to enable product tracking, traceability, and interactive experiences.
Brand Marketing and Promotional Effects: Companies increasingly recognize the contribution of product packaging printing to brand marketing and promotional efforts. Attractive and unique packaging designs can enhance product recognition and brand image, thereby driving sales and market share growth.
Safety and Health Requirements: Consumer concerns about food safety and health issues are increasing, raising the bar for packaging printing. Using safe and reliable packaging materials and printing processes, as well as providing detailed product information, can increase consumer trust and satisfaction.
E-commerce Drive: The growth of e-commerce, cross-border trade, and logistics distribution drives the demand for packaging printing. Online sales platforms and e-commerce businesses have a high demand for high-quality, appealing packaging printing.
Overall, the packaging printing industry is closely linked to numerous sectors and its development is influenced by market demand, technological innovation, and environmental requirements. As consumer needs and technologies continue to evolve, so does the packaging printing industry.
