In 2024, the smart TV market is undergoing a profound transformation, redefining the home entertainment experience while also launching a diverse product line to meet the diverse needs of different user environments. From providing high-definition picture quality that clearly captures every detail to ensuring a comfortable experience for long-term viewing, smart TVs have become a bridge between the real and virtual worlds. Their role in enhancing visual enjoyment and promoting family interaction has taken the viewing experience to new heights. Smart TVs are an indispensable key device for anyone who wants to get cinema-level viewing effects at home or simply enjoy rich entertainment content. As technology continues to evolve, it becomes crucial to understand the nuances of these smart TVs, which will help users choose the smart TV that best meets their specific entertainment needs and personalized preferences.
Global Smart TV Market Size
According to data from Mordor Intelligence, the smart TV market size is estimated to be US$275.69 billion in 2024 and is expected to reach US$307.22 billion by 2029, with a compound annual growth rate of 2.19% during the forecast period (2024-2029).
Market data by region
North American market: It is expected that the shipment volume of smart TVs in the North American market will remain stable in 2024, and the size upgrade will bring structural optimization.
European market: Driven by the easing of inflation, the demand in the European market is expected to usher in a mild recovery.
Southeast Asian market: The Southeast Asian market is expected to maintain relatively strong growth, especially the demand for large-size and high-refresh-rate TVs.
Chinese market: The demand for smart TVs in the Chinese market is expected to remain sluggish, but China's export share in the global market is expected to increase further with its complete supply chain advantages.
Latin American market: The Latin American market is expected to grow slightly, and the penetration rate of smart TVs is expected to increase.
Middle East and Africa market: The share of smart home appliances is around 10% to 18%, and the market share of Chinese brands in these regions has shown a significant year-on-year growth trend.
These trends and data indicate that the global smart TV market will continue to grow in 2024, but the growth rate and characteristics will vary by region. Technological innovation, intelligence, green environmental protection and large screens will be the key factors driving market development. At the same time, brands need to pay attention to the specific needs and consumption trends of different regional markets in order to develop effective market strategies.
Smart TV Types and Applications
Types of smart TVs:
LED smart TV: uses LED as the backlight source, with bright colors and low energy consumption.
OLED smart TV: self-luminous characteristics, providing extreme contrast and deep black.
QLED smart TV: uses quantum dot technology, with strong color expression and long life.
Laser TV: uses laser as the light source, suitable for large-screen home theater.
Applications of smart TV:
Home entertainment: watching movies, TV series, live broadcasts, etc.
Games: connect game consoles or use cloud gaming services.
Education: online learning, children's education content.
Smart home control center: control smart devices in the home.
Smart TV development trends in 2024
Technological innovation
8K resolution: With the gradual increase of 8K content, 8K smart TVs have become the new favorite of the market.
AI integration: The application of artificial intelligence technology, such as voice control, smart recommendations, etc.
Micro LED technology: Provides more refined display effects and longer service life.
Market trends
Brand competition: Fierce competition between traditional TV brands and emerging technology brands.
Price war: In order to compete for market share, price competition is becoming more and more fierce.
Content ecology: Major brands are building their own content ecosystems.
Key selection criteria for smart TVs
Screen and display technology
Resolution: 4K, 8K, etc.
HDR support: high dynamic range, providing richer colors and details.
Refresh rate: 120Hz, 240Hz, etc., affecting the smoothness of dynamic images.
Sound quality
Built-in sound system: Dolby sound, stereo, etc.
External sound support: whether it supports connecting to a home theater system.
Operating system and applications
Smart platform: such as Android TV, Tizen, webOS, etc.
Application compatibility: whether it supports mainstream streaming services and applications.
Connectivity
HDMI port: quantity and version.
Wi-Fi and Bluetooth: connection speed and stability.
Other interfaces: such as USB port, optical audio output, etc.
Design and usability
Appearance design: ultra-thin, borderless design, etc.
User interface: whether it is intuitive and easy to use.
Remote control function: such as voice control, gesture control, etc.
Leading Smart TV Models and Their Unique Features in the Chinese Market in 2024
Xiaomi Mi TV Extreme Edition
Features: Adopts Mini-LED backlight technology, providing higher brightness and contrast.
Unique features: Built-in AI smart voice assistant, supports multiple dialect recognition, and provides rich smart home control functions.
Hisense U9G Pro QLED TV
Features: Adopts quantum dot technology, strong color expression and long life.
Unique features: Hisense VIDAA smart platform, provides rich application and content selection, supports 8K video decoding.
TCL XESS Q82 8K TV
Features: 8K resolution, providing extreme clarity and details.
Unique features: TCL AI-IN artificial intelligence technology, supports facial recognition and scene optimization, and provides a personalized viewing experience.
SKYWORTH Q80 OLED TV
Features: OLED self-luminous technology, providing perfect black and infinite contrast.
Unique features: Dolby Vision and Dolby Atmos support, providing an immersive home theater experience.
KONKA A6 OLED TV
Features: Ultra-thin design, stylish appearance.
Unique features: Konka AI-UI intelligent system, providing smooth operation experience and rich content resources, supporting AI picture quality enhancement technology.
Conclusion
The selection of smart TV is a comprehensive consideration process involving multiple factors. The smart TV market in 2024 shows a trend of diversification and technological innovation. Through the navigation of this article, I hope you can choose the smart TV that best suits you according to your needs and budget, and enjoy the convenience and fun brought by technology.
