Jumia is one of the largest e-commerce platforms in Africa, offering a wide range of product categories. Through the data on the Jumia platform, it helps you see what categories are worth investing in and marketing.
1. Hot-selling first-level categories
Fashion, mobile phone and tablet accessories, and home office are the top three categories in all countries.
Egypt is a major automobile consumer country, and Egypt has the world's lowest-priced energy, coupled with government encouragement and expansion, making Egypt the most amazing growth in the auto parts market in the Middle East and Africa. Egypt assembles about 40% of its cars domestically, with the rest imported.
2. Hot-selling secondary categories
3. Product selection
- Adaptability:
Choose products that can easily adapt to different countries and cultures. Avoid overly specific products so that they can be sold in multiple African markets.
- Price sensitivity:
Consider the price sensitivity of the African market. Offer products at multiple price points to suit a variety of budgets.
- Cultural sensitivity:
Consider cultural and religious factors. Make sure your products do not offend local culture or religious beliefs.
- Seasonal demand:
Consider seasonal demand to ensure your inventory matches seasonal changes.
- Regulations and licensing:
Understand the import regulations and licensing requirements of each country to ensure your products enter the market legally.
- Market trends:
Track market trends and learn about emerging products and technologies to ensure your products remain competitive.
- Market adaptability:
When choosing products, consider the market differences between different African countries, as each country may have different needs and trends.
3.1 Phones & Tablets
-Mobile Phone Accessories
-Cell Phone Accessories
3.2 Fashion
-Women’s Fashion
-Men’s Fashion
-Watches
-Kid’s Fashion
3.3 Home & Office
-Home & Kitchen
-Tools & Home Improvement
-Office Products
-Arts, Crafts & Sewing
3.4 Health & Beauty
-Beauty & Personal Care
3.5 Electronics
-Accessories & Supplies
3.6 Sports
Sporting Goods
-Sports & Fitness
-Outdoor Recreation
3.7 Computer Accessories
Computing
-Computers
-Computer Accessories
3.8 Automobile Accessories
Automobile
-Car Electronics & Accessories
