I. Export data of Chinese gaming chairs
In recent years, with the rapid development of e-sports and gaming industries, the demand for gaming chairs has increased significantly. As the world's major manufacturer and exporter of gaming chairs, China's products have been widely recognized in the international market. According to data from the General Administration of Customs of China, China's total export volume of gaming chairs will reach 5 million pieces in 2023, a year-on-year increase of 20%, and the total export value will reach US$1 billion, a year-on-year increase of 25%. Major export markets include North America, Europe and Asia-Pacific.
1. North American market:
In 2023, China will export 2 million gaming chairs to the North American market, accounting for 40% of total exports. The United States and Canada are the major consuming countries, especially the booming e-sports market, driving the demand for high-quality gaming chairs.
2. European market:
In 2023, China will export 1.5 million gaming chairs to the European market, accounting for 30% of total exports. The UK, Germany and France are the main consumer countries. European consumers have higher requirements for product comfort and ergonomic design. Therefore, high-end gaming chairs occupy an important position in the European market.
3.Asia-Pacific market:
In 2023, China will export 1 million gaming chairs to the Asia-Pacific market, accounting for 20% of total exports. Japan, South Korea and Australia are the main consumer countries. With the rapid development of the e-sports industry in the Asia-Pacific region, the market demand for gaming chairs continues to grow.
II. China’s gaming chair industry belt
China's gaming chair industry belt is mainly concentrated in Guangdong, Zhejiang and Jiangsu provinces. These areas have complete industrial chains and production supporting facilities, and have become important production bases for gaming chairs in China and even the world.
1. Guangdong Province:
Foshan: Foshan is one of the largest furniture production bases in China and has many gaming chair manufacturing companies. In 2023, Foshan's gaming chair export volume will account for 35% of the country's total, making it the most important gaming chair production and export base in the country.
2. Zhejiang Province:
Hangzhou and Ningbo: Hangzhou and Ningbo have mature manufacturing bases, and many well-known gaming chair brands and manufacturing companies are concentrated in these areas. In 2023, Zhejiang Province’s gaming chair exports will account for 25% of the national total.
3.Jiangsu Province:
Suzhou and Changzhou: Suzhou and Changzhou are important manufacturing cities in China, and the gaming chair industry is developing rapidly. In 2023, Jiangsu Province’s gaming chair exports will account for 20% of the national total.
These regions not only have complete industrial chains and production supporting facilities, but also have strong R&D and innovation capabilities, making Chinese gaming chairs highly competitive in the international market.
III. Development Trend
1.Technological innovation:
With the development of technology, the design and manufacturing technology of gaming chairs continue to improve. The rise of smart gaming chairs has made the gaming experience more immersive. Smart gaming chairs equipped with Bluetooth, sound systems and vibration feedback functions are favored by young consumers.
2. Ergonomic design:
Consumers’ requirements for the comfort and health of gaming chairs continue to increase. The ergonomically designed gaming chair provides better waist and neck support through scientific design and high-quality materials, reducing the discomfort caused by long-term sitting.
3. Environmental protection and sustainable development:
With the increasing awareness of global environmental protection, the application of environmentally friendly materials in the manufacturing of gaming chairs has gradually increased. Chinese companies have begun to adopt recyclable materials and environmentally friendly production processes to meet the international market's demand for green products.
4. Brand development:
Chinese gaming chair companies are gradually paying attention to brand building and increasing brand awareness and reputation by participating in international exhibitions and e-sports events. Well-known brands such as DXRacer, Secretlab, etc. have already occupied a place in the international market.
IV. Market prospects
According to data from market research institutions, the global gaming chair market is expected to maintain a rapid growth rate of about 10% at a compound annual growth rate (CAGR) in the next five years. By 2028, the global gaming chair market is expected to reach US$5 billion.
1. North American market prospects:
The demand for high-end gaming chairs in the North American market continues to grow, and it is expected that gaming chair sales in the North American market will reach US$2 billion by 2028. With the development of the e-sports industry and the increase in e-sports events, market demand will further expand.
2. European market prospects:
European consumers have higher requirements for product quality and design. It is expected that the sales of gaming chairs in the European market will reach US$1.5 billion by 2028. High quality, ergonomic design and environmentally friendly materials will be the main drivers of the market.
3. Asia-Pacific market prospects:
The Asia-Pacific region is one of the fastest growing gaming chair markets in the world, and it is expected that gaming chair sales in the Asia-Pacific market will reach US$1 billion by 2028. The rapid development of the e-sports industry and the increase in young consumers will drive market demand to continue to rise.
V. Market opportunities
1. Smart gaming chair:
The market potential of smart gaming chairs is huge. Gaming chairs equipped with intelligent control systems, Bluetooth speakers and vibration feedback functions are favored by young consumers. Chinese companies can launch more intelligent products through technological innovation and seize market opportunities.
2. High-end market:
The market demand for high-end gaming chairs is growing, and consumers are willing to pay higher prices for high quality, comfort and design. Chinese companies can enter the high-end market by improving product quality and design.
3. Environmentally friendly products:
With the increasing awareness of environmental protection, gaming chairs using environmentally friendly materials and production processes will be favored by more consumers. Chinese companies can meet the international market's demand for environmentally friendly products through green production.
4. Brand building:
Brand development is an important way to enhance market competitiveness. Chinese companies can enhance brand awareness and reputation by participating in international exhibitions, sponsoring e-sports events and strengthening brand promotion.
VI. Well-known brands
1.DXRacer: A well-known brand of e-sports chairs, known for its high quality and ergonomic design, and widely favored by professional players and e-sports teams.
2.Secretlab: Provides premium gaming chairs that emphasize comfort and durability, using high-quality materials and innovative designs.
3. Herman Miller: Known for its high-end office chairs, it also launches chairs suitable for gamers, providing excellent support and comfort.
4. Noblechairs: Known for their luxurious design and high-quality materials, they provide a variety of styles and color options to meet the needs of different players.
5.AKRacing: Offers various types of gaming chairs, from entry-level to high-end styles, focusing on comfort and durability.
VII. Common FAQs
1. How big is China’s gaming chair export volume?
In 2023, China’s total export volume of gaming chairs will reach 5 million pieces, a year-on-year increase of 20%.
2. What are the main export markets?
Main export markets include North America (40%), Europe (30%) and Asia-Pacific (20%).
3. What will be the growth rate of the gaming chair market in the future?
The global gaming chair market is expected to maintain a compound annual growth rate (CAGR) of approximately 10% over the next five years.
4. What is the market prospect of smart gaming chairs?
The smart gaming chair market has huge potential and is expected to grow significantly in the next few years, especially among young consumer groups.
5. How important is the application of environmentally friendly materials in gaming chairs?
With the increasing awareness of global environmental protection, the application of environmentally friendly materials in the manufacturing of gaming chairs is becoming more and more important, meeting the market demand for green products.
Through the above analysis, we can see that Chinese gaming chairs have broad development prospects and huge market potential in the international market. Through technological innovation, brand building and green production, Chinese gaming chair brands will usher in more development opportunities.
