Abstract: Why you should use tik tok videos to boost your business? In fact, TikTok is the Most Downloaded App on the Apple App Store. Tik tok videos brings big conveniences to our daily life. Short videos can simply show essences in a dynamic way. Compared to images, videos can vividly show products or other materials. This article intends to tell you how to use tik tok videos to boost your business. Firstly, you should define your audiences clearly. Their ages and other attributes. Secondly, you should know the merits of your products so that they can be shown clearly in videos. Thirdly, how to promote your videos in this platform. We would still list some simple examples for you to understand.
Why tik tok videos are so popular?
Appearance of short videos brings big convenience to people.
People becomes more lazy since the smart era comes. People can read an ads by clicking ads on the video. This saves much time and energy to read. People can make full use of loose time. Meanwhile, with the decrease of traffic cost and popularity of wifi network, people can view sorts of short videos in a low cost. Thus, commercial videos come out. Tik tok is booming since 2019, more and more users would like to use it to show himself or do commercial promotion.
Short video can embody the essence.
Compared to long videos, short videos need to compress the content into several minutes. This eliminates tedious info and only leaves essence content to audience.
Compared with blunt graphic advertisements, short videos are presented with vivid images and carefully-selected background music. This dynamic form of marketing advertisements presented in people's sight is easy for audiences to generate a sense of substitution and ignite the audience's heart, which makes the audience's perception richer so as to achieve better marketing and promotion effects.
The bonus period for short videos has arrived. Nowadays, if companies want to survive in the cracks, they must keep up with the times and their marketing methods must change with the change of advertising systems. Short video marketing is a new marketing battlefield for business competition. How to use short video as a weapon is a key step for successful business owners.
Who are your audiences?
Whether the content is accurate depends on how to position. What kind of information is meaningful and valuable? As long as the reader audience feels valuable and meaningful, your content will make sense, not what you think. Obviously, this is a new era, there must be many new features. The characteristics of the group are mainly targeted to younger audiences, that is, the content should be young and personalized. Therefore, you need to look at what topics young people are interested in, where they will go, what product features they will be interested in and then master these research reports before formulating our content.
Basic elements of user profile analysis: User analysis can be analyzed from its social attributes, psychological, interest, consumption , location, device, behavior, social and etc.
Social attributes: including basic information such as age, gender, region, blood type, education level, occupation, income, family status, height, weight and other basic info.
Psychological attributes: including personality, ability, temperament, values, emotions, thinking and etc .
Interest characteristics: browsing content, collecting content, reading consultation, purchasing item preferences and etc .
Consumption characteristics: characteristics related to consumption, usually divided by income.
Location characteristics: the city where the user is located, the residential area where the user is located, the user's movement trajectory and etc.
Device attributes: terminal features used, such as mobile phone brand, Android or iso system, mobile or PC, 4G or wifi, etc .
Behavioral data: access log, access time, browsing path and other user behavior log data on the website.
Social data: user's social related data, including circles, interests, and interactive behaviors.
What kind of tik tok videos are popular among your target audiences?
You need to make an investigation that what kind of video from your peers is popular.
Why those videos are popular?
How about the conversion after people read those videos?
What kind of videos is popular?
How they connect videos to their products?
What's the merit of your products?
F: Features (attributes): Basic functions and properties of a product; And how it is used to meet our various needs. For example, from the product name, origin, material, process positioning, characteristics and etc to deeply explore the inherent attributes of this product to find differences. Features are undoubtedly unique to your own brand. (That is, if you are selling cutting boards, then you have to show the advantages and characteristics of your cutting boards, the benefits brought to people and etc.)
A: Advantages (functions): What exactly does the product characteristics exert? You need to give customer a "reason to buy": Compare similar products and list advantages; Or list the uniqueness of this product. It can be explained directly and indirectly. For example: the functional advantages of your cutting board are thicker, safe, long life span and etc.
B: Benefits: The advantages of goods bring benefits to customers. Profit promotion has become the mainstream concept of sales. Everything is centered on the interests of customers. By emphasizing benefits obtained by customers, they stimulate customers' desire to buy. For example: what benefits can the purchase of cutting board bring to the customer, after-sales service and whether the product meets what the merchant said.
E: Evidence (representing evidence): If you want to list functional advantages, then you need to find the corresponding evidence to supplement and give the public a real and effective basis.
How to promote your products on tik tok?
Is there any techniques of getting traffic from tik tok? How to use tik tok videos to attract much traffic?
1. Traffic Ground
I personally think that tik tok is now a piece of rich traffic ground. Traffic ground refers to entrances with higher value, lower prices and large amounts of traffic.
Everyone should pay attention to this, we are talking about at early days. The traffic ground is judged based on such a time. As more and more people settle in, the competition for traffic will become more intense. When there is a traffic ground, it will become a flow pool. Although there are dividends, they only belong to the most excellent people.
2. Unique value of tik tok videos
Here we list some successful influencers on tik tok. Let’s see how they succeed in this traffic field.
Jordi Koalitic, who is a photographer, he taught audiences how to photography and techniques to photography personalized photos on tik tok. He tells people how to set and capture a creative work. It is easy to learn. If your product is about camera or etc, you can make this kind of videos on tik tok. Sometimes, better auxiliary tools for camera, cellphone or SLR would produce creative photos.
Kristen Hancher, who is only 20-year-old. However, he has gained a large fan base. There are many lip-syncing videos and dozens of hair color changes in his tik tok account.
You could see these videos are authentic, magic and inspiration. Videos just like articles, they should valuable, interesting, easy to learn, magic and inspired.
3. Recommendation algorithm of tik tok
After seeing many of the above examples, I believe that many people have the same emotions as me. But just like opening a store on Amazon, without understanding the algorithm. The same item, other merchant have sold over 10,000 one month, however, you may sell 2 items a month.
So here, I also learned some routines from a friend of his mine. A total of 4 videos have been posted on his tik tok account. Let's talk about some of the technical details contained in this one by one.
The first video is the monkey on the right of the picture. He has sent it twice, once with special effects and one without any special effect. After comparing the results within 24 hours, it was found that the clicks and likes of videos without special effects were much higher than those with special effects.
From here we can conclude that apart from singing and dancing videos, life videos and product videos should not be added with special effects, as this will make them worse. Users prefer real scenes and video content. Thus, the over-exaggerated style is not suitable for the content orientation of Tik tok users.
Let's talk about the second and third videos, these two videos are the small yellow car segments recorded by myself, and the other are the pictures of the old city streets made with PPT. From the data point of view, the time between the two releases is one day apart, but the latter is several times the amount of traffic and likes than the previous one at the same time. Therefore, some video production methods are not the main factors that determine the exposure of the video. However, whether the content can resonate with the user is the key.
In tik tok, there are two video traffic entrances, one is "trending" and the other is "suggest account". For a newly released video, tik tok will let some people see it firstly in the neighborhood, and count the corresponding user feedback data such as likes, bounce rate, comments and etc.
Assuming 20 likes among 100 users, a 20% like rate will result in more traffic recommendations. At this time, tik tok will push the video to users with corresponding video content tags. Then come to count the data feedback from the next group of users. If the effect is good, then continue to give traffic recommendations, and if it is not good, reduce it.
Therefore, we must choose quality and interesting content that is more acceptable to the public. Meanwhile, deliberately create videos that may be "hot" from likes, bounce rates and comments angles.
4. To create videos having enough enagement or viewing datas is feasible and necessary
In view of the situation we mentioned earlier, if we can get a higher data feedback for the video within a short period of time after the video is published, then our video will have a great chance to be popular. So the necessary interaction of a video is feasible.
5. How to monetize
Judging from the current situation of the tik tok industry, more and more businesses have realized the traffic value of tik tok, so advertising will become the biggest monetization revenue of tik tok broadcasters.
This kind of situation is especially common in some businesses of DIY characteristics. For example, "Answer" milk tea combines milk tea and divination. Merchant constantly seeks influencers to advertise on tik tok, so it has achieved the thriving effect. Then we can imagine how much these influencers have earned in advertising.
As early as content creators of short video, you will have market share if you have enough traffic. Tik tok is constantly creating monetization and opportunities on its own platform. Just like the traffic fileds we mentioned earlier, the early dividends , so who can seize traffic in the current market, who will get revenue tomorrow.
Therefore, I personally recommend that you do not rush to achieve success in the operation of tik tok by putting the task of making money firstly. The most important thing you should do is to accumulate traffic from your tik tok videos and become a big influencer. Everything is difficult at the beginning, the creation of the content is necessary and accumulating interations is the minimum respect for users and the platform. Based on these two points, Tik tok will become a platform for you to get traffic and make money.
