Home Business Insights How to Choose Profitable Niche Rings and Earn Money in The Jewellery Market

How to Choose Profitable Niche Rings and Earn Money in The Jewellery Market

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By Celinelee on 18/11/2022
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Niche Rings
Jewellery Business

Choosing a selection of niche rings from reliable wholesalers is one of the easiest ways to help you make the biggest profit possible. If you’re a business that specialises in providing your customers with rings, or maybe you are looking to branch out into a new accessory market, it is vital that you do your research into popular ring types, styles and trends. As long as you complete full research, you can wholesale niche rings and boost your business.

In this piece, we take a look into some of the most profitable niche rings storming the market, including enamel heart rings, pearl heart rings, tiny heart rings, rainbow heart rings and more. Alongside this, we will also provide you with everything you need to know when it comes to popular ways to style rings and the hottest trends circulating right now, plus what makes rings one of the most popular jewellery accessories. By the end of our article, you will know how to invest in niche rings for a boosted profit. 

Why are rings so profitable?

Put simply, rings are so profitable because they remain so popular. There has been, and always will be a huge demand for this type of jewellery. Rings are the perfect way to add a small touch of personality to an outfit and your daily life. They can also look extremely flattering when worn, complementing, for example, a fresh manicure. Rings don’t always need to be adorned with diamonds, costume jewellery can be just as profitable as the luxury market. This is because costume rings can prove significantly cheaper to buy wholesale and sell on to your customers for profit. 

The most popular types of rings

Find below some of the most popular types of niche rings that will help bring in the most profit for your business this year:

Enamel heart ring

Not only are enamel rings hardy and long-lasting, but heart rings remain to be one of the most popular types of niche rings on the market. With an unbeatable air of romance, a jewellery collection is never complete without the addition of an enamel heart ring. Your customers will love this addition to your store. 

niche rings

Pearl heart ring

Pearls are the very definition of class and have long been one of the most popular materials used in ring-making. When you combine the timelessness of pearl with a heart silhouette, you have a match made in heaven. These delicate and romantic rings have a place on the fingers of every modern woman. 

Tiny heart ring

Although there has been a recent trend of big and bold jewellery, sometimes small and delicate is the best way to go. Tiny heart rings serve as the perfect, minimalist finishing touch to any outfit. These understated rings are ideal for those looking to be more subtle when accessorising their daily life.  

Rainbow heart ring

Everyone needs a little more colour in their life, and what better what to do it than with a jazzy rainbow heart ring? Additions of colour are super on trend right now, and it doesn’t get much more colourful than rainbows! Let your customers celebrate themselves boldly and colourfully with a selection of these fun, happy rings. 

Turquoise heart ring

Turquoise is the ideal colour to liven up any daily outfit, especially during the dreary autumn and winter months. This unusual colour of ring is unlikely to be found in your customer's jewellery box, so give them something new and different to shop for with a supply of turquoise heart rings.

Turquoise heart ring

Rhinestone ring

Rhinestone rings are incredibly popular as they serve as affordable alternatives to expensive gems and precious stones. Alternatively, your customers might want some glitzy jewellery to wear daily without having to worry as much about losing.

Chain ring

Hand chains that form part of a ring are a bohemian and modern approach to jewellery that your customers won't be able to get enough of. These rings involve and adorning of an intricate chain across the fingers or hand of the wearer to elevate and add charm to any outfit. 

Midi ring

Midi rings are a fresh take on the classic placement of this jewellery. Instead of sitting at the base of a finger, midi rings may sit just above the knuckle. This type is perfect when creating stacks of rings (but more on that trend a little bit later on in the article!)

midi ring

Stone ring

Rings crafted with beautiful stones are just as popular as glitzy gems and provide an earthy and boho-chic accessory for daily outfits. Your customer base will love having the option of a selection of stone rings to choose from alongside classic metals and gems.

Popular ways to style rings

As well as knowing the most profitable types of rings for your business, it is a good idea to know the go-to ways to style rings to help market the products to your customers. Read on below for some of the most popular ways to style rings with daily outfits:

Minimalist for daily styling

Typically an everyday outfit will be pretty causal and minimal, thrown on with little time in the morning. An easy and quick way to match your jewellery with a minimal outfit would be to add some of your favourite niche rings. Some of the best minimalist rings would be thin metal bands or options with a singular gem or stone. 

Bold statements

On the days when you want to make a real statement with your style, there’s no better way to do it than with a few statement rings. This is the easiest way to liven up a casual outfit and help take it to the next level. We recommend bold bright colours or gems, with fun geometric shapes to catch anyone's eye. 

Stacks

Sometimes one ring per finger just isn’t enough, right now everyone is stacking. This means wearing multiple rings on one finger in a stack formation. Typically stacks are created using a number of thin bands, but you might want to throw a few statement rings in there as well for a little more personality. 

blue crystal ring

Pops of colour with gems

If you find that the rest of your jewellery is a little one-dimensional, made up of similar metal colours you should add a pop of colour with gems or bold stones. One of the most fun ways to do this is by choosing your birthstone or a gem that resembles the same colour. This will help your jewellery feel more sentimental and personal. 

The biggest ring trends right now

To ensure that you’re investing in rings your customers will love (and as importantly, will sell!) your business needs to be aware of some of the hottest trends when it comes to rings in the fashion world right now:

Rings worn together and separately 

The age of uniformity in jewellery is officially over, this trend calls for a mix-and-match approach to styling. You might choose, for example, to wear a number of rings on a few fingers while only leaving one or two on another. 

Cocktail rings

It doesn’t get much more statement than cocktail rings. These flamboyant accessories are worn to be noticed and are hugely in fashion right now. Cocktail rings are often packed with big jewels, gems or stones for maximum style impact.

red crystal ring

Y2K plastic

The early 2000s trends show no sign of slowing down, so one of the biggest ring trends around right now is “plastic fantastic”. Fashionistas are swapping out metals and instead wearing plastic bands, typically made from bold pinks and pastels in true Y2K form. 

Chunky 

The era of slim bands and minimal rings is over, right now the chunkier the better. This may be in the width of the ring bands or the gems and stones that adorn them. Provide your customers with a selection of bold chunky rings to add a new dimension to their jewellery box..quite literally!

So there you have it, the ultimate guide to choosing profitable niche rings for your business. So what are you waiting for? Get stocked up on a selection of stylish rings and boost your earnings today!

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