The global market is constantly growing increasingly smaller. In a post-pandemic business environment, the global market has taken on a new meaning. As Covid-19 is devastating populations around the globe, companies and business owners everywhere are forced to adapt or suffer the consequences. Resellers and brands in particular are faced with the challenge of keeping up or going out of business. In this article, we will discuss how resellers and brands can think ahead and prepare for a post-pandemic business environment.
How Will Resellers & Brands Look In A Post Pandemic World?
Those hit hardest by the pandemic will experience the greatest change. Resellers and brands not prepared for the coming shift will inevitably be swallowed by the global market. As a post-pandemic world edges closer to reality, resellers & brands now face the stark reality of a permanently changed business environment. What that means for you as a reseller or brand can be significant depending on your niche.
Over the past few months, we've seen entire governments close their borders to the rest of the world. That surely will trickle down and impact your average reseller or even large global brands. When entire fleets of cargo are not permitted to enter a certain territory without being quarantined, naturally the price of that cargo rises. Resellers and brands can expect to look in a post-pandemic business environment and see the increased material cost, shipping prices, and even wages for employees.
In all honesty, there's still too much uncertainty to pinpoint how a post-pandemic business environment will look. However, based on a few telltale signs, we can point a finger in a certain direction. Currently, we are seeing a migration of Shoppers that used to support large brands. Now, people prefer smaller, more personalized resellers and brands that deliver an enhanced customer experience. Giving your customers the feeling that you care about the quality of your products will help you stand out in a post-pandemic business environment.
Avoid Consolidation
If we're talking about large enterprise organizations, then consolidation cannot be overlooked. As the divide between small businesses and large companies gets bigger, smaller businesses will begin to fall down under the pressure of cash-rich enterprise brands ready to break into new markets.
Consolidation becomes a problem when smaller resellers aren't preparing for the coming post-pandemic business environment. We can expect to see LandWare individual retailers and brands must work harder to compete with large organizations on a local level.
Hyper-Local Marketing
Big brands don't just spend their entire ad budget on one large national campaign. In today's post-pandemic environment, it's quite the opposite. Large brands preferred to attack the root of a community through hyper-local and extremely targeted marketing. On this level, you can compete with large enterprise friends by getting targeted with your marketing efforts also. instead of seeking to attract an entire community in an arrow down to a certain few square blocks. As a green following in those few square blocks you can gradually expand your empire until you are on the enterprise level just as the competition.
E-commerce Reigns Supreme
Anyone in the industry has witnessed the boom in e-commerce with individuals around the world. Quarantining behind doors helped e-commerce become the most logical alternative to in-person shopping. Currently, e-commerce brings in more revenue around the world than any other form of consumer spending.
However, as we discussed above, a great way to differentiate yourself is by personalizing the customer experience. Not seeming like your run-of-the-mill wholesale Chinese products reseller does something different and brings your items in a way that resonates with buyers. It's amazing what a small sticker and a few letters can do for someone trying to receive quality.
Brands Shift To A Subscription Model
The subscription model has been famous for quite some time. However, the post-pandemic environment brings out the need for the subscription model unlike there was ever before. Now, to avoid constantly leaving the house and putting yourself at risk of contracting a life-threatening illness, order a subscription. Subscription model brands and resellers can use this to keep customers safe while cultivating steady revenue.
You may have heard of some wholesale Chinese product resellers utilizing their product in dogs and plant subscription models. That's because the ID has been around for a long time. It's just in this post-pandemic business environment we're seeing this become even more favorable to both buyers and sellers.
How Will You Position Yourself In A Post Pandemic Business Environment?
Positioning is everything. It counts for how your customers will perceive you. It also determines whether your products are labeled quality over quantity. But most importantly, it is how you prepare to jump over the hurdles and obstacles that the post-pandemic business environment puts in your way.
To begin with, the post-pandemic business environment is unlike anything the world has ever seen. More government interaction than ever is now being directed onto the open market. Unfortunately, this has a few impacts on both brands and resellers that you should be aware of.
Anytime the government puts regulations on paper and forces everyday citizens to bend their will, it comes at the cost of local brands, mom and pop businesses, and other community-based organizations. In this post-pandemic business environment, you can expect more than your fair share of government intervention. For some, this is no problem. For others, it can mean the difference between earning a four-dollar profit, per item or a two-dollar profit on your recently arrived Chinese wholesale products. Here are three ways every reseller and brand can position themselves to ride out the post-pandemic business environment.
Leverage Remote Teams To Do More
If you are like most people, there just aren't enough hours in the day. Time doesn't wait for anyone and always keeps moving. Leveraging a remote virtual assistant, remote lead generator, or remote project manager can help you as a business owner get more done. Imagine not having to deal with complex customs documentation and overseas product inspections? Leverage a remote team player to help take you where you want to be.
A growing trend across all industries is taking advantage of the remote workforce to minimize cost and boost productivity. While working remotely might sound adventurous, it actually takes more discipline than simply trusting someone to come to the office. Give it a shot.
Health & Safety Become Paramount
With the threat of corona virus leaning over an individual's head, health and safety are now becoming more important than ever. Individuals aren't just buying anything and everything like they used to. Now, individual packaging, proper labeling and other safety precautions must be taken in order to secure a customer base. Resellers and brands in the health and safety space are experiencing an incredible resurgence of interest in these pivotal products.
A simple quick walk outside will show you a world dominated by face masks. Most individuals are covered up in an attempt to protect themselves from any incoming pathogens. But some individuals don't wear a mask because however, it's not just health and safety problems related to the corona virus. Many brands like skincare products and other hygienic materials are also selling faster than can be stocked on the stock's new shelves.
Wellness products are more mainstream
Just as health and safety Wholesale Chinese products become more and more mainstream, so are wellness items like custom yoga mats, personalized water containers, and other wellness products that healthy-minded individuals love to consume. In addition to wellness products, wellness service-based businesses are becoming extremely popular with individuals looking to break the monotony of 24/7 inside.
Brands and resellers can use a wellness-based service business to help tap into a very lucrative market emerging in the post-pandemic business environment business. We mean service-based business is designed to enhance the health of others. This can come in the form of weekly deliveries of your wholesome Chinese products or even something as simple as reselling a wellness product designed to help fires feel as if they are doing something beneficial.
The truth is that this global pandemic has shifted the market in a direction that it hasn't been in a long time. Before the pandemic hit, the world was becoming increasingly connected, intertwined, and linked around all sizes. However, now people value more close and tidy relationships with family and friends. This phenomenon helps aspiring resellers or brands to understand how convenient life used to be.
Any Strategy Is Better Than No Strategy
By now, you probably realize that having any strategy is better than no strategy. Heading into this post-pandemic business environment without a game plan is basically walking face-first into the fire. Whether you are planning on selling wholesale Chinese products, reselling all the materials purchased overseas, or simply looking to make your mark in the global supply chain, you need a strategy.
Imagine selling your ship to circumnavigate the globe without a map. While you might make it far just relying on the north star, you eventually won't know your way around. Strategy is your opportunity plan for mistakes so that nothing stands in your way of becoming a large powerful wholesale e-commerce reseller and brand.
Finding The Right Product-Market Fit Is Now More Important Than Ever
With individual families having less income than they previously had, finding the right product-market fit is now more important than ever. What is product-market fit? It can be explained as having a solution that fits the needs of your market. The stronger and more secure your product-market fit is, the more products you can sell as either a reseller or brand. The most important thing is that you get out and discuss what's yours, prices and talk to real people. This sort of upfront research deeper than just on the surface is what will make a business penetrate the post-pandemic business environment marketing landscape.
Don’t Forget To Shop
We have exactly what you're looking for! Reasonable prices, extensive sellers, quality products, and enormous deals. Take a look around the website to see what niche you fall into. Don’t forget to prepare yourself for what a post-pandemic business environment looks like. Use all the tips and tricks laid out in this article to get a grip of your reality, see you soon.
