Marketing is the single most important factor that will determine success or failure. Whether you are selling on a platform like Amazon or your own personal e-commerce website makes no difference. You should engage in a marketing strategy that is tailored to your needs and is capable of achieving your desired results. We have come up with the most important ways and the best factors for you to analyze when considering your marketing strategy. Don’t forget that building relationships is also a powerful tool that can be used in your efforts to sell wholesale Chinese products. That means relationship building in the form of cross marketing partnerships and industry contacts like manufacturer relationships shouldn’t be overlooked.
Upselling
Don’t underestimate the power of the upsell. Many people consider the upsell one of the most viable strategies you can undergo in marketing. Once you have acquired a customer, it will take you virtually no effort to upsell that customer by offering them a specific product related to their original purchase. This can be done through emails, phone calls or even direct mail. Whatever channel you choose, make sure it’s tailored to your specific customers, your sector, your industry, your needs and your customers product preference.
Instagram marketing
Instagram has quickly become one of the fastest growing social media platforms around the world. With over 500 million daily subscribers and growing, how can you decide not to utilize Instagram. This is important to your marketing strategy because most of your customers are probably searching for things on Instagram already. You can achieve higher success and revenue by properly utilizing an Instagram marketing strategy. Remember to use enticing photos to influence customers visually. Your attention to the visual nature of your Instagram account will determine its success.
Utilize an abandoned cart tool
Many e-commerce platforms have developed tools that analyze which customers have abandoned their carts, and what they have abandoned. This is a powerful tool that will allow you to peer into the mind of your customers and see what they are doing. If everyone gets up to a certain point and then abandons the cart, you know the product is either overpriced or doesn’t contain the features necessary to stay competitive in the market. In addition, retargeting customers who have abandoned their cart is a great way to keep interest hot over a longer period of time. Doesn’t sleep on this method of marketing, as it can provide you with a fruitful way of recovering those abandon carts.
Facebook Marketing
If you aren’t marketing your products on Facebook. you want to consider fully taking advantage of the tools at your disposal. Facebook has created an option for you to open a store on your business page. Simply log into Facebook, create your store, add your products and start making sales directly on Facebook. What’s even more convenient is the fact that your Facebook store can integrate with other platforms such as Shopify and many others.
Don’t forget about your email subscribers
Studies show that roughly 10 to 12% of all income or sales on the Internet are stimulated by email. This is a very important tool you can use to earn even more money by fully using all your marketing channels. When customers visit your page and either sign up for your newsletter or make a purchase, you should be requesting their email address. You can use those emails in the future to send out inspirational emails that drive sales. For example, to get started with your email marketing, start sending out blogs or newsletters to promote yourself as much as you can.
Simplify your e-commerce stores
Many people don’t look at this as a form of marketing, but it is. Customers don’t want to be bombarded with pop-ups and complicated channels. If they don’t know how to navigate your store, they will never purchase your Chinese wholesale Products. Work on a few basic product pages or collection pages, a blog and leave the rest out. This the best way to achieve a higher success rate.
Market yourself through live chat
Customers want a way to directly contact you through a simple live chat feature. Your shoppers often want instant communication and value a live chat more than a phone call. Using chat as a marketing tool is a great way that hasn’t been overly saturated by the competition. Depending on how specifically you use this feature will determine your success. Try targeting customers with customized messages based on the way they arrived on your website. For example, targeting paid Facebook ad customers with different messaging than organic customers can help you improve the overall experience..
Content marketing
If you haven’t already begun a content marketing plan, you should know it is the best way to influence customer behavior. However, content marketing in 2019 is different than it was five years ago or even one year ago for that matter. Every blog that you create in 2019 should be accompanied by an explicative infographic that sums up the information as well as a video that regurgitates the same information in video format. By linking your video to YouTube and connecting your infographic to Pinterest, your blog will instantly gain link juice by taking advantage of the power of backlinking.
Utilize marketing automation to personalize content
If you haven’t heard of marketing automation, you should definitely look more into it. This is a very important strategy that can increase your marketing efforts tenfold. The truth is, customers love personalization. By automating your content personalization, you can achieve a higher efficiency and greater sales. Marketing automation allows you to customize content based on certain users past actions and preferences. They can be shown a specific type of content tailored to them. Studies show this can boost your sales by up to 10%. It is estimated that only about 1/5 of all e-commerce companies globally utilize these strategies. Personalizing experiences based on location and other variables can allow you to target someone in California with a different item than a person in Canada where the weather may be entirely different. Research this strategy and you’ll find how effective it can be.
Capitalize on guest blogging
Guest blogging is a great way to get even more content to your website and build internal and external backlinks while also developing social proof for shoppers to see. You can offer bloggers the opportunity to post content to your website. In return, you will provide them a backlink that both you and the blogger can leverage for increased SEO rankings and a higher social proof. This is a common practice among many brands. In fact, the more unique content you have on your page, the higher rankings you will have. In addition, bloggers and content writers are always looking to give free content in exchange for a backlink. This means you will find a never ending source of writers ready to give your free content in return for their link placed on your blog.
Don’t forget about your hyper-local marketing
E-commerce stores searching for higher SEO rankings sometimes overlook the fact that their local market may be missing what they have to offer. You don’t have to be a physical brick-and-mortar retail store to attach Geo-tags to your keywords. Doing this can help you attract people in your local community and the surrounding areas. For example, when using the keyword childrens toys, you can attach the geotag of Los Angeles to make Los Angeles Children's Toys. To make it hyper-local, you can further define the location by saying Beverly Hills, Los Angeles children's toys or simply Beverly Hills’ children's toys. This is a way to hyper localize your keywords to attract the people who live in your city.
Don’t forget about mobile marketing
In 2019, many people consider mobile devices to be their primary devices. This means that mobile marketing should be one of your highest priorities. A great way to tap into powerful mobile marketing is to include your business into one of the many mobile networks that exist. Many tech companies out there have built enormous mobile ad networks that deliver billions of impressions every day. Getting your company to include an advertisement into one of those ad networks can mean a tremendous increase in sales for your e-commerce shop.
Loyal customers deserve recognition
Developing a loyal customer base isn't the easiest thing in the world to do. Therefore when you develop a loyal customer base, you should constantly reward them. This can come in the form of discounts, brand-based currency or even access to games and competitions that reward with prizes. When selling Chinese products, you can even turn your loyal customers into brand ambassadors. By advertising the fact that you will give free items for reviews, discounts for reviews or even a percentage of the profits to certain social causes, you can help loyal customers serve as marketers on your team. If they appreciate your offer, and genuinely feel you are dedicated to a cause, they will tell their friends and family about your e-commerce store. This a great way to increase your brand awareness.
Referral marketing
Referral marketing is very powerful and innovative, yet highly unused form of e-commerce marketing. The underlying principle is simple. As humans, we love social interaction. We love sharing our experiences with people. Due to that, referral marketing is something so natural that it cannot be avoided. With Referral marketing, you must inspire someone to spread the word using word-of-mouth. This can be done by using powerful and influential individuals in your space. By attracting them onto your team, you can take advantage of their followers and drive revenue by tapping into local pockets of influence around your region.
Multiple stores on multiple platforms
As the old saying goes, “the more the merrier”. The more you can advertise your products on multiple platforms, the more you will quickly attract more buyers. This is a basic principle of logic. The larger internet presence you have, the larger chance you have of attracting more shoppers. The idea is simple. Take advantage of everything at your disposal. That includes eBay, Shopify, Amazon, your personal website and any other platforms you discover around the world. Take some time and do a few hours of deep research. You will quickly discover that there are e-commerce opportunities that are country specific. That means some websites only exist within certain countries. Leveraging those less famous, but equally powerful websites can help you increase your revenue stream.
Learn From Mentors
Let’s be honest, we don’t know everything. There are other individuals that have been marketing their wholesale Chinese products for decades. It can help to learn from mentors willing to share their secrets with you. The truth is, it doesn't take much energy to do what someone else is doing. Take some time to search for influencers in the world of e-commerce. Most of them will have no problem with answering a few questions and helping you plan a marketing strategy that will guarantee you success. The most important thing is that you actually listen and internalize what they have to say. This will help you take advantage of their years or decades of experience.
Be Authentic With Your Content
The worst thing you can do when it comes to the marketing of your e-commerce products is copy someone else’s content. Not only will google penalize you for this, shoppers will be able to detect the non-Authentic nature of it instantly. Try your best to create unique and captivating product descriptions and headlines. This will help you discover a unique messaging that is designed specifically for your targeted audience.
Now you have multiple reasons why internet marketing your eCommerce products is important. Take this opportunity to learn how to upgrade your marketing to the next level. Don’t hesitate to try new things, you will be surprised at how even the slightest efforts can bring a significant return on your investment.
