Gardening life is deeply rooted in people's hearts and habits are formed
In the post-epidemic era, with the public's emphasis on health, green home has gradually become a new fashion. Many Europeans and Americans like to introduce a large number of flowers and plants into their home life to create an ideal garden that integrates leisure, entertainment and gatherings. The universality of gardening life has led to an increasing demand for gardening supplies, and gardening supplies have gradually become a necessity for residents in some developed and developing countries.
Environmentally friendly and sustainable, greening area continues to expand
With the increasing awareness of environmental protection and greening and the continuous advancement of the "carbon neutrality" strategy, the public green area of major cities in the world's major demand countries for gardening supplies continues to increase. At the same time, it brings an increase in demand for gardening products, and the market prospects for gardening products are good.
High-quality market, concentrated in Europe and the United States
Among the import trade volume of gardening supplies and tools in the six continents of the world, Europe's imports account for 42.27%, and North America accounts for 25.47%. The gardening supplies market in Europe and North America is more mature and more dependent on imports. The United States is the largest importer, accounting for 19.84% of the world's import trade.
1. The demand for home gardening continues to expand.
Recently, an eBay survey of American consumers with gardens showed that more than 72% of respondents planned to spend more time at home in their own gardens or outdoors this summer.
After the epidemic, the challenge of "showing off the garden" has gradually emerged on social media. The number of posts under the Instagram #garden tag has exceeded 78 million. With the extension of home time, the market prospects for home and garden supplies are very promising.
Popular categories
LED lamps: plant growth lamps, gardening decorative lamps
Irrigation supplies: sprayers, automatic watering devices, watering hoses
Garden care: gardening shears, lawn mowers
Classic categories
Garden architecture: fences, pavilions, awnings
Flower pot planting: flower pots, flower pot racks, planting tools
Barbecue tools: ovens, grills, tool sets
Garden decoration: artificial plants, artificial flower walls, garden fountains
2. Outdoor furniture continues to sell well
In the summer, consumers are buying again to give their gardens a "facelift". Outdoor furniture is the main category that consumers consider to buy first, and 22% of people plan to buy outdoor furniture sets or hammocks and other items.
Data from Amazon UK shows that the search volume of the three keywords "garden furniture sale clearance table and chairs" rattan set" (clearance outdoor tables and chairs), "outdoor patio furniture covers" (outdoor furniture covers), and "garden furniture (rattan outdoor furniture sets)" in the past two months (April-May) has increased by 451%, 416%, and 263% respectively.
- Large-size outdoor furniture
Europeans are taller, and furniture sold in the European market also needs to be "enlarged" in size accordingly. For example, the height of seats ranges from 30 cm to 45-50 cm, while tables are usually 75 cm.
- Weaving style and metal hollow shape
Designs such as rattan textures and wicker weaving can give products a retro color, while also having a modern and textured feel. Wicker furniture, for example, is light and breathable, durable and easy to maintain, making it ideal for areas with warm climates. In terms of accessories, neutral blankets and tassel cushions are complementary products to the retro pastoral style.
- Elegant and classic coastal minimalist style
White wood, wicker furniture and other white neutral style products can easily match a refreshing coastal style. According to Wayfair's 2022 outdoor trend report, the search volume for "teak outdoor benches" increased by 109% year-on-year.
- Pastoral winery style
The popularity has soared by 300%. The Japanese pastoral winery style composed of elements such as hanging flower pergolas, slender dining tables, warm-toned wood furniture and wrought iron is also a popular choice for outdoor decoration for people with "large courtyards". According to Wayfair data, the search volume for pergola sets increased by 369% year-on-year, and the search volume for wrought iron outdoor chairs increased by 206%.
- Bamboo and rattan
With the blessing of environmental protection properties, the search volume for bamboo and rattan furniture has increased significantly. The overall increase in the trend of comprehensive rattan furniture has been ahead of the times since 2020. The search peak is in April and May each year, and the main search countries are mainly Europe. The growing demand for environmentally friendly outdoor furniture in the European market has stimulated the development and expansion of the local bamboo and rattan furniture market. Textiles Textile outdoor furniture, which includes fabric products with rich color options and diverse designs, will see significant growth between 20022 and 2027. Especially compared with leather styles, the cost-effectiveness, comfort, durability and high wear resistance of textile outdoor furniture products are more likely to usher in a sales peak in the summer.
3. The demand for home/outdoor decorations continues to rise
Spring and summer are also the seasons when people start to change seasonal interior decorations. Sales data from 2022 show that eBay buyers are buying products to redecorate their living spaces. Sales related to the keyword "game table" rose by 8%, and "bar stools" and "sofa covers" both rose by more than 40%. Consumers are also investing in new bedding in early spring. "Queen sheet sets", "pillows" and "blankets" have high search and purchase rates. In this year's survey, 45% of respondents said they planned to buy lanterns, fairy lights, candles, wind chimes, pillows and carpets to decorate their home environment.
- Indoor decoration
New design: INS-style reed grass and rabbit tail grass, TikTok has driven the resurgence of DIY flower walls
New style: dried flower crystal innovation, mold-shaped candles, home DTC brands help traditional aromatherapy candles become more popular
New material: metal vases are becoming more popular, and minimalist vases with various geometric shapes
New design: neon wall art, concave and convex, metal wall art
New trend: curves, green, nature, joy, exotic style
- Outdoor decoration
Lanterns, fairy lights, hammocks, lounge chairs, light strips, plant-shaped lights
