There are differences in the home textile market in different regions. Asia, Europe and North America are the world's largest home textile markets, and the home textile markets in countries such as China, India and Brazil are also growing rapidly. The home textile industry focuses on product innovation and diversity to meet consumer needs. In addition to traditional bedding and curtains, home textile brands have also launched more functional and uniquely designed products, such as antibacterial bed sheets, environmentally friendly textiles and personalized customized home textiles.
1. Global scale of home textile industry
Before 2020, the global home textile market demand was US$94.7 billion, and it is predicted that by 2025, the home textile market demand will reach US$100 billion. North America is the largest consumer of home textiles and will continue to occupy the largest market.
Global home textile distribution channels, e-commerce channels account for 35%, and offline distribution accounts for 65%.
China’s core export market 1: developed countries such as the United States and the European Union. The top two export markets for China's home textile products are the United States and the European Union, accounting for nearly 50% of the total.
2. Performance of home textile industry along the Belt and Road
To the 10 ASEAN countries: Exports of dining, kitchen and sanitary textiles account for 70%, making the 10 ASEAN countries the fourth largest export market for home textiles in my country. Among them, home textile exports to Singapore and Malaysia have the largest value, followed by Indonesia, Myanmar, Thailand, Laos, and Cambodia, with annual home textile exports exceeding US$100 million.
3. Hot categories in the home textile industry
- Bedding
It is the largest category in the home textile subcategory both online and offline, with offline exports accounting for 48% and sales volume accounting for 63%.
Bedding sets (24%), blankets (28%), and pillows (22%) constitute the concentrated categories of bedding. Among them, bed sets have a large market and strong demand and are a dominant category; pillowcases and quilts are growing rapidly and are potential categories.
- Curtain
There is a big deviation between the proportion of offline export categories and the proportion of sales categories. The sales proportion is only 3%. However, UV ranks first among the categories of site marketing. It can be expected that the recent development prospects are very promising.
4. Market demand distribution in the home textile industry
The top ten countries in bedding exports in the past year are basically developed countries.
The top five countries are the United States, Australia, Canada, the United Kingdom, and South Korea, and the emerging market of Thailand has also entered the rankings.
The Indian market is large and the business opportunities for buyers are growing rapidly but the supply is insufficient.
South Africa, Nigeria, Saudi Arabia and other countries are countries with fast growth and balanced supply.
