The LED lighting market in the Middle East is steadily growing.
According to data from the China Association of Lighting Industry, from January to November 2023, the export value of lighting products from China to emerging markets was approximately 26 billion US dollars, remaining stable compared to the same period last year, accounting for 51% of the total export value. Among them, markets in countries along the "Belt and Road" have become an important force supporting China's lighting exports.
With the rapid development of the economy in the Gulf region and the increasing enthusiasm for hosting world-class events and major sports competitions, countries in the Middle East have been increasing their investments in infrastructure.
Taking Saudi Arabia as an example, the Saudi government has implemented various measures such as the "Vision 2030," "NTP 2020," and other reforms aimed at reducing the country's dependence on oil. As a result, the construction market in Saudi Arabia has continued to grow significantly, providing lucrative potential for the LED lighting industry.
At the same time, the rising trend of energy conservation and emissions reduction in recent years has also driven the vigorous development of the electricity, lighting, and new energy markets. As a result, the Middle East lighting market is attracting increasing attention from Chinese LED companies.
According to a study by Mordor Intelligence, the Middle East LED lighting market is projected to reach $40.1 billion in 2024. Between 2024 and 2029, it is expected to grow at a compound annual growth rate of 8.17%, reaching $59.4 billion in 2029. This reflects the potential for steady growth in the Middle East LED lighting market over the next five years. In recent years, the lighting industry in Middle Eastern countries has seen significant improvements in productivity, but there is still a lack of LED manufacturers, with a heavy reliance on imports. This presents business opportunities for Chinese cross-border enterprises.
Popular lighting products and hot selling points in the Middle East differ from domestic products mainly in terms of light strips, night lights, outdoor lighting, and children's lighting designs. By searching for lighting products on Amazon Saudi Arabia, we can see that products like ambient lights, decorative light strips, table lamps, and night lights appear on the first page of search results, which is a result of a combination of product sales volume and market selection. Sellers can use this as a reference for product selection.
Abdul Muhsin, the director of the Middle East Lighting + Intelligent Building Exhibition, stated, "As professionals in the lighting and intelligent building industry, we have the opportunity to shape how people experience the world, considering energy efficiency, sustainability, safety, inclusivity, and functionality."
Hot selling points in the Middle East
Ramadan
Ramadan is the holiest month for Muslims worldwide. During this period, Muslims purchase various lighting decorations to adorn their homes. These decorations, known as "fanous" or "fanoos," are used to decorate streets, malls, hotels, offices, and residences. These lighting decorations have become a global symbol of the holy month, creating a festive atmosphere.
Diwali
Diwali is the Indian "New Year," and during this festival of lights, every household decorates, especially with lighting such as clay lamps, LED lights, and star hanging lamps.
