Growth drivers of the four-piece suit industry
With the improvement of living standards and the change of consumption concepts, consumers' requirements for the quality and design of household products are increasing day by day, and the market demand for four-piece suits is also increasing. In addition, the demand for functional and personalized four-piece suits is increasing, which further promotes the growth of the market.
Functions and types of four-piece suits
Four-piece suits usually include sheets, quilt covers and two pillowcases, which are indispensable bedding in modern family life. According to different materials, designs and functions, four-piece suits can be divided into many types.
Classification by material:
- Pure cotton four-piece suit:
good breathability, soft and comfortable, suitable for use in all seasons.
- Silk four-piece suit:
smooth and delicate, with good moisturizing and antibacterial effects.
- Linen four-piece suit:
moisture-absorbing and breathable, suitable for summer use, giving people a cool feeling.
- Blended four-piece suit:
combining the advantages of multiple materials, both comfort and durability.
Classification by design:
- Simple style:
simple and generous design, suitable for consumers who pursue a simple life.
- European style:
rich in decorativeness, suitable for families who like luxury.
- Cartoon style:
bright colors, vivid patterns, suitable for children's rooms.
Classification by function:
- Warm four-piece set:
suitable for winter use, with good warming effect.
- Antibacterial four-piece set:
using antibacterial materials, suitable for families with high hygiene requirements.
- Anti-allergic four-piece set:
using anti-allergic materials, suitable for consumers with sensitive skin.
Overall overview of the bedding industry
The bedding industry is an important part of the home textile industry, mainly providing various bedding products, such as sheets, bedspreads, quilts, pillowcases, pillowcases, etc. With the improvement of people's living standards and the development of the home decoration industry, the demand for bedding market continues to grow, and the scale of the industry continues to expand. According to market research data, the scale of the global bedding market continues to expand, of which the Chinese market occupies a large share. In China, the scale of the bedding market has increased year by year, and consumers' demand for bedding has shown characteristics such as diversification, personalization, and quality.
Industry status and market size
At present, the four-piece set has become one of the indispensable items in family life. As consumers pay more attention to the home environment, the market size of the four-piece set continues to expand. Data shows that the global four-piece set market size will be approximately US$35 billion in 2023, a year-on-year increase of 5.4%. Among them, Asia, North America and Europe are the main markets of the global four-piece set industry, and the three markets account for nearly 85% in total. The Asian market accounts for about 35%, the North American market accounts for about 30%, and the European market accounts for about 20%.
China is the main producer and consumer of four-piece sets in the world. After years of development, Jiangsu, Zhejiang, Shandong and other places have become the main production bases of four-piece sets in China. These production bases have gathered a large number of manufacturing companies, providing sufficient product support for the domestic and international markets. In 2023, the market size of China's four-piece sets will be about 120 billion yuan, a year-on-year increase of 4.8%.
Import and export situation
With the continuous upgrading of China's manufacturing industry and the increase in international market demand, China's four-piece set products have gradually increased their competitiveness in the international market. Data show that in January 2024, the export value of China's four-piece sets and related products was US$500 million, a year-on-year increase of 8.5%. Among them, the United States, Europe and Japan are the main export markets for China's four-piece sets.
In terms of imports, with the increase in domestic consumers' demand for high-end household products, imported four-piece sets are also growing year by year. In 2023, China's imports of four-piece sets and related products will amount to US$120 million, a year-on-year increase of 6.2%.
Market research and consumption trends in the bedding industry
In the new consumption era, Chinese consumer demand is changing with each passing day, and high-end bedding brands have become a trend, and high-end and even ultra-high-end products have gradually evolved into industry standards. In the fiercely competitive environment, if a brand wants to stand out, in addition to consolidating product quality, service has also become a major competitive focus.
Competition in the bedding market
The demand for bedding market mainly comes from the home decoration industry and consumers' pursuit of quality of life. As consumers' requirements for home environment continue to increase, the demand for quality, style, and function of bedding is also increasing. At the same time, with the rapid development of e-commerce platforms, online sales channels have become an important way to sell bedding.
At present, the bedding industry is highly competitive, with many domestic brands, among which Luolai, Mercury, Fuanna and other brands have a large market share. These brands continue to increase their market share by improving product quality, launching special products, and strengthening brand marketing. At the same time, some international brands have also entered the Chinese market, bringing advanced technology and brand management experience, and improving the competition level of the entire industry.
Industry development trend
- Increasing demand for personalized customization:
With consumers' pursuit of personalization and uniqueness, the customized four-piece set market will usher in rapid growth. Consumers can choose materials, designs and colors according to their personal preferences to meet personalized needs.
- Functional products are favored:
Four-piece sets with antibacterial, anti-allergic, and warm-keeping functions will be more and more popular with consumers. Especially in the context of increasing health awareness, the market prospects for functional four-piece sets are broad.
- Application of environmentally friendly materials:
With the improvement of environmental awareness, four-piece sets made of environmentally friendly materials will gradually become the mainstream of the market. The application of renewable and degradable materials will drive the four-piece set industry to develop in a sustainable direction.
- Smart home integration:
In the future, four-piece products are expected to be combined with smart home systems to achieve a more intelligent use experience. For example, smart four-piece products with functions such as temperature regulation and sleep monitoring will gradually enter the home.
- Extension of online sales channels:
The development of e-commerce will bring new growth points to the sales of four-piece products. The expansion of online sales channels can not only cover a wider range of consumer groups, but also achieve precision marketing through big data analysis.
- Health and environmental protection become the mainstream:
Consumers have higher and higher requirements for the environmental performance and health and safety of bedding. Bedding companies need to adopt environmentally friendly materials and processes to ensure the environmental performance of products, while strengthening the cleaning and maintenance of products to ensure the hygiene and safety of products.
Intelligence becomes a new trend: With the advancement of science and technology, intelligent bedding will gradually become popular. Bedding companies can develop intelligent products, such as intelligent temperature control, intelligent cleaning, etc., to meet the needs of consumers.
- Customized services will become more and more popular:
Consumers' pursuit of personalized needs will promote the popularization of customized bedding services. Companies need to pay attention to consumers' personalized needs, provide diversified product choices, and focus on product design and innovation.
- Online sales channels will continue to develop:
E-commerce platforms will become an important way to sell bedding, and companies need to continuously optimize online sales strategies to improve user experience and service quality.
The four-piece set industry will continue to maintain steady growth in the next few years. With the upgrading of consumption, technological progress and the enhancement of environmental awareness, the four-piece set market will continue to innovate and usher in a broader development prospect.
