I. Introduction
As an important device for improving the air quality inside the car, vehicle-mounted air purifiers have received widespread attention in recent years. As the global air pollution problem intensifies and people's health awareness increases, the market demand for vehicle air purifiers continues to grow. This article aims to help overseas buyers, dealers and retailers better understand the market prospects of vehicle air purifiers and thus formulate purchasing and sales strategies more effectively.
II. Market trend analysis
1. Market demand growth: According to market research data, the global vehicle air purifier market will reach US$2.5 billion in 2023 and is expected to grow to US$4 billion by 2028, with an average annual growth rate (CAGR) of 9.8%. Increasing air pollution and rising health awareness are the major factors driving the market growth. Especially under the influence of the COVID-19 epidemic, people's attention to the air quality in cars has increased significantly, further promoting the demand for vehicle air purifiers.
2. Technology development trends: The technology of vehicle air purifiers continues to advance. The mainstream technologies currently on the market include HEPA filtration technology, activated carbon technology and negative ion technology. According to statistics, products using HEPA filtration technology account for more than 60% of the market. In the future, intelligent control and networking functions will become the new direction of technological development. For example, smart air purifiers can be remotely controlled through mobile APPs to achieve real-time monitoring and optimization of purification effects.
3. Product diversification: There are various types of vehicle air purifiers on the market, including portable, fixed and multi-functional products. According to market research, portable products account for 45% of the market, fixed products account for 35%, and multi-functional products account for 20%. Portable products are small in size, easy to use, and suitable for personal use; fixed products are usually installed in a fixed position in the car and have better purification effects; multifunctional products combine air purification, humidification, dehumidification and other functions to meet the needs of consumers Diverse needs.
III. Classification of car air purifiers
1. Classification by purification technology:
- HEPA filter purifier: Using high-efficiency particulate air filter (HEPA), it can effectively filter particles and allergens in the air. HEPA filters can remove 99.97% of particles 0.3 microns or larger in diameter.
- Activated carbon purifier: Use the adsorption characteristics of activated carbon to remove harmful gases and odors in the air. Activated carbon filters can effectively absorb formaldehyde, benzene, ammonia and other volatile organic compounds.
- Negative ion purifier: By releasing negative ions, particles in the air are charged, aggregated and settled, thereby purifying the air. Negative ions can make the air fresher.
- Photocatalyst purifier: Utilizes the strong oxidizing property of photocatalyst (such as titanium dioxide) under ultraviolet light irradiation to decompose harmful substances and bacteria in the air.
2. Classification by installation method:
- Portable purifier: Small and lightweight, it can be moved with the vehicle and is suitable for conversion between multiple vehicles. Suitable for personal use and high flexibility.
- Fixed purifier: Installed at a fixed location in the car, such as the roof, seat back, etc., the purification effect is more stable. Suitable for long-term use and high purification efficiency.
- Multifunctional purifier: combines multiple functions such as air purification, humidification, and dehumidification to meet the diverse needs of consumers. Suitable for users who have higher requirements for the interior environment of the car.
3. Classification by usage scenarios:
- Daily Commuting Purifier: Suitable for car owners who commute daily to and from work. It is small in size and easy to carry and use.
- Long-distance travel purifier: Suitable for car owners who drive long distances and travel, it is powerful and can continuously purify the air in the car for a long time.
- Family travel purifier: suitable for family self-driving travel. It has many comprehensive functions and can meet the various needs of family members.
IV. Development prospects
1. Market size and growth forecast: According to a report by market research company MarketsandMarkets, the global car air purifier market is expected to grow at an average annual growth rate of 9.8% between 2023 and 2028, with the market size growing from US$2.5 billion to US$40. One hundred million U.S. dollars. The main driving forces of the market include the promotion of government regulations and policies, the improvement of consumer health awareness, and the continuous emergence of new technologies.
2. Analysis of main market regions: The global vehicle air purifier market is mainly concentrated in North America, Europe and the Asia-Pacific region. Data shows that the North American market will be US$1 billion in 2023, accounting for 40% of the global market; the European market will be US$750 million, accounting for 30% of the global market; the Asia-Pacific market will be US$650 million, accounting for 26% of the global market. The North American market benefits from higher consumer purchasing power and health awareness, with stable growth; the European market has strong demand for environmentally friendly and healthy products, with huge market potential; the Asia-Pacific region has strong market demand due to its large population base and serious air pollution.
3. Competitive landscape: The main players in the current market include well-known global brands and emerging local brands. Data shows that the top five brands account for 55% of the market, including well-known brands such as Philips, Sharp and Honeywell. Major brands dominate the market through technological innovation and brand building, while emerging brands gradually expand market share through differentiated products and price competition.
V. Sales market and channel analysis
1. Overview of sales channels: The sales channels of car air purifiers mainly include online platforms, offline retail and dealer networks. Data shows that in 2023, online sales channels will account for 50% of the market, offline retail will account for 30%, and dealer networks will account for 20%. The online platform has the advantages of wide coverage, convenience and efficiency, and is suitable for the rapid promotion of small and medium-sized brands; offline retail can provide intuitive product experience and is suitable for establishing brand image; the dealer network can penetrate into local markets and provide localized services. support.
2. Marketing strategy suggestions: Differentiated marketing strategies should be developed for different markets. The North American market should focus on brand promotion and technological advantages; the European market should emphasize environmental protection and health concepts; the Asia-Pacific market should focus on price strategies and localized services. Regardless of the market, relationship management with customers is the key to success, and customer satisfaction should be improved through high-quality after-sales service and customer feedback mechanisms.
3. Analysis of successful cases: A well-known brand cooperated with a large automobile manufacturer to bundle and sell vehicle air purifiers as optional accessories, successfully opening up the market and increasing brand influence. In another case, an emerging brand quickly accumulated a large number of loyal customers through precise marketing through online platforms and social media. According to data, the brand's sales will increase by 120% in 2023.
VI. Summary
To sum up, the vehicle air purifier market has broad prospects and demand is growing rapidly. Overseas buyers, distributors and retailers should seize market opportunities and formulate scientific purchasing and sales strategies to gain greater market share.
