I. Export trend of Chinese motorcycle tires
As the world's major producer of motorcycle tires, China has shown strong growth momentum in the international market in recent years. According to data from the China Rubber Industry Association, China's total motorcycle tire exports reached 120 million in 2023, an increase of 15% year-on-year. This is mainly due to the following factors:
1. Improved production capacity:
China's motorcycle tire manufacturers continue to upgrade production equipment and processes, improving product quality and production efficiency. Well-known brands such as Chengshin (CST) and Chaoyang Tire have won wide recognition in the international market with their high-quality products.
2. Product diversification:
China's motorcycle tire products are rich in variety, covering street tires, off-road tires, racing tires and touring tires, etc., meeting the needs of different markets and consumers.
3. Price competitiveness:
Compared with European and American brands, Chinese tire products have obvious price advantages, which makes them occupy an important position in the mid- and low-end markets, and are also gradually penetrating into the high-end market.
4. International market expansion:
Chinese companies actively explore the international market and enhance the influence of their brands in overseas markets by participating in international exhibitions, setting up overseas offices and partners.
According to the data of the General Administration of Customs, the total export value of Chinese motorcycle tires reached 3.5 billion US dollars in 2023, an increase of 18% year-on-year. The main export markets include North America, Europe and Asia-Pacific.
II. Overseas motorcycle tire market potential
1. North American market:
- Market overview: The North American market has a strong demand for high-performance motorcycle tires, especially in the United States and Canada, where the motorcycle culture is deep and consumers have a high demand for high-quality tires. According to Statista data, the North American motorcycle tire market size in 2023 is about 800 million US dollars, and it is expected to grow to 1.2 billion US dollars by 2028, with an average annual compound growth rate (CAGR) of 8.4%.
- Opportunities: As Chinese brands improve in quality, competitive prices have gradually increased the acceptance of Chinese tires in the North American market. In the future, Chinese brands can occupy more shares in the high-end market by further improving their brand image and product quality.
2. European market:
- Market overview: The European market focuses on environmental protection and high-performance tires, and consumers are willing to pay higher prices for high-quality products. Germany, France and the United Kingdom are the main consumer markets. According to Market Research Future, the European motorcycle tire market size is about $600 million in 2023 and is expected to reach $900 million by 2028, with a CAGR of 7.1%.
- Opportunities: Chinese brands can improve the market competitiveness of their products through certification and environmental protection technology, especially in the fields of low carbon and sustainable development, to meet the needs of the European market.
3. Asia Pacific market:
- Market Overview: The Asia Pacific region is one of the regions where motorcycles are most widely used, especially in Southeast Asian countries such as Indonesia, Thailand and Vietnam, where motorcycles are the main means of transportation. According to Frost & Sullivan, the Asia Pacific motorcycle tire market size is about $1.5 billion in 2023 and is expected to grow to $2.3 billion by 2028, with a CAGR of 9.5%.
- Opportunities: Due to economic development and increased consumer purchasing power, the demand for motorcycle tires in the Asia Pacific market continues to grow. Chinese brands can quickly occupy the market by providing cost-effective products.
4. South American market:
- Market Overview: The South American market, especially Brazil and Argentina, has a strong demand for motorcycle tires, which are the main means of transportation for many families. According to IBISWorld, the South American motorcycle tire market size is about $200 million in 2023 and is expected to reach $350 million by 2028, with an average annual compound growth rate of 9.2%.
- Opportunities: The South American market is price-sensitive, and Chinese brands can use price advantages and reliable quality to quickly expand their market share.
5. African market:
- Market overview: The use of motorcycles in the African market is increasing, and motorcycles are an important means of transportation in many regions. According to Statista, the African motorcycle tire market size is about $150 million in 2023 and is expected to reach $280 million by 2028, with an average annual compound growth rate of 12.6%.
- Opportunities: Chinese brands can gradually build brand influence by cooperating with local distributors to provide tire products suitable for local roads and climatic conditions.
III. Motorcycle tire market opportunities
1. Electric motorcycle tires:
With the popularity of electric motorcycles, the market demand for low rolling resistance and high wear-resistant tires designed for electric vehicles will grow rapidly. According to MarketsandMarkets, the global electric motorcycle tire market is expected to reach $1 billion by 2028, with a compound annual growth rate of 10%. Chinese brands can seize the market opportunity by developing tire products that adapt to the characteristics of electric motorcycles.
2. Smart tires:
Smart tires equipped with sensors and IoT technology can monitor tire pressure, temperature and other information in real time to improve driving safety and comfort. Chinese companies can launch smart tire products to meet high-end market needs through technological innovation. It is expected that the smart motorcycle tire market will reach $500 million by 2028.
3. Customized tire services:
Providing customized tire services for specific customer needs, such as special sizes and pattern designs, can enhance brand added value and customer loyalty. According to market research companies, the customized tire service market is expected to grow at an annual rate of 8%.
4. After-sales service and brand building:
Strengthen the construction of after-sales service system, provide more convenient replacement, maintenance and consulting services, and enhance customer experience. At the same time, through brand promotion activities, enhance the brand's visibility and reputation in the international market. It is estimated that the after-sales service market will reach 1.5 billion US dollars by 2028.
IV. Common FAQ
1. How competitive are Chinese motorcycle tires in the international market?
- Chinese motorcycle tires have price advantages and production scale advantages. In recent years, they have also continuously improved in product quality and technological innovation, and gradually won recognition in the international market.
2. Which markets are Chinese motorcycle tires mainly exported to?
- The main export markets include North America, Europe, Asia Pacific, South America and Africa, and each market has different needs and opportunities.
3. How to choose a suitable motorcycle tire brand?
- Choose a suitable brand according to the type of motorcycle, driving environment and personal needs. Well-known brands such as Chengshin (CST) and Chaoyang Tire are guaranteed in quality and performance.
4. What is the export process of motorcycle tires?
- Including market research, product certification, export plan formulation, transportation method selection, customs clearance procedures and after-sales service.
5. How can Chinese motorcycle tire brands improve their international competitiveness?
- Enhance the brand's market influence and customer satisfaction through technological innovation, quality improvement, brand promotion and after-sales service.
Through the above analysis, it can be seen that Chinese motorcycle tires have broad development prospects and huge market potential in the international market. By continuously improving product quality and technical level and actively expanding the international market, Chinese motorcycle tire brands will usher in more development opportunities.
