Office supplies refer to auxiliary supplies used by people in their daily work. They are mainly used in enterprises and units. They cover a wide range of categories, including: file and archive supplies, desktop supplies, office equipment, financial supplies, consumables and other work-related supplies.
China's office supplies industry is gradually developing towards industrialization and scale. The quality of the products produced has international market competitiveness. With the continuous expansion of the demand market and the growth of exports, it will usher in a new development opportunity.
Analysis of the current market status and development trend of China's office supplies industry
China's office supplies industry maintains a high growth rate every year, and there is still a large space in the industry market. Office supplies are a general term for various office-related supplies used by people in their daily work, covering a wide range, including office stationery, office equipment such as printers, office consumables such as toner cartridges, ink cartridges, paper, office furniture, communication products, IT digital, computer peripherals and daily necessities.
The office supplies industry is a consumer goods industry with a high degree of marketization and fierce competition. At present, China has become the world's most important producer of office supplies and the largest consumer of office supplies. However, there are many domestic office supplies companies, which are generally small in scale and weak in market competitiveness. There are no leading companies with strong competitive advantages, and the market concentration is very low.
With the deepening of economic globalization, the international division of labor in the office supplies industry has also been formed, and the production and manufacturing of office supplies have gradually shifted to developing countries. In the process of industrial transfer, Chinese office supplies companies have continuously improved the technical level of their products, and the quality of their products has also been greatly improved, and they have the ability to participate in international competition.
At present, China has become an important producer of office supplies and the largest consumer of office supplies in the world. With the development of the economy, the country's investment in education and fitness has expanded, and the demand for modern and personalized office supplies by residents has also continued to increase, thus creating a cultural supplies market with huge potential. The development of the domestic office stationery market has benefited from the popularization of modern office concepts, and consumption is still concentrated in coastal economically developed areas. It is particularly important for production companies to develop a series of products based on modern office concepts.
According to the "2022-2027 Office Supplies Industry In-depth Research and Future Development Trend Forecast Report" by the China Research Institute of Industry:
Compared with the relative concentration of foreign office supplies and stationery retail markets, China's office supplies market is very fragmented, with low industry concentration, and the domestic market has great market potential for further integration and development.
The development of the office supplies industry and the increase in domestic office supplies market demand have also attracted more and more foreign companies to enter the Chinese market. For example, the American office supplies giant XXX, which has more than 300 chain stores, has entered the Chinese mainland market. They adopt the franchise chain operation model and have established a large chain supermarket of office supplies in Shanghai. The professional chain supermarket operation model is the trump card of foreign capital.
Among them, the operating income of stationery manufacturing industry was 80.533 billion yuan; the operating income of book printing industry was 32.408 billion yuan; the operating income of pen manufacturing industry was 14.588 billion yuan; the operating income of arts and crafts pigment manufacturing industry was 13.118 billion yuan; the operating income of teaching models and teaching aids manufacturing industry was 5.041 billion yuan; the operating income of ink and ink manufacturing industry was 1.243 billion yuan; the operating income of other cultural and educational office supplies manufacturing industry was 9.401 billion yuan.
At present, the diversified and multi-level consumption structure of office stationery and sports supplies has been formed, and it is developing towards high-end products. This has a lot to do with the increasing living standards of consumers and the changes in consumer demand. With the emphasis on branded office supplies by consumers, more and more office supplies manufacturers have begun to realize the appeal of brands among the masses. In addition, office supplies are also moving towards creativity and personalization, which is also a major feature of the younger generation of consumers.
