1. Market Trend
With the development of technology, kitchen appliances are becoming more and more efficient. Energy-saving, power-saving and environmentally friendly products will be the main products in the future. Kitchen supplies were the fastest growing category on Amazon last year, and ranked in the top three in terms of average annual growth. Among them, the performance of Chinese sellers far exceeded that of sellers from other countries, proving that the quality of Chinese products has met the basic conditions for entering mature markets.
2. Product selection strategy
High-growth rising stars — Air fryer:
Air fryer is one of the fastest growing kitchen appliance sthis year. People prefer frying and deep-frying in their eating habits. Air fryer has quickly gained a foothold in the market with its low-oil and healthy cooking method, thereby driving sales. The overall potential is huge, and the proportion of Chinese sellers is relatively low. Sales are mainly concentrated in November and December, the peak sales season. Sellers can enter the market by targeting entry-level models below US$80.
Food processor:
Food processor is one of the fastest growing categories this year, with annual growth exceeding that of the same period last year. With the trend of health and wellness, low-cooking methods that retain the original flavor of food have become very popular recently. Food processors can quickly extract juice and retain nutrients. In terms of functionality, they focus on quietness, reverse action, and easy cleaning. They are high-priced products that Chinese sellers can pay attention to.
Electric kettles:
Electric kettles have seen explosive sales this year, with annual growth exceeding 200% over the same period last year. They are listed as the three new kitchen appliances this year, along with air fryers and food processors. From the analysis of hot-selling products, we can see that products with functions such as temperature control, LED color recognition, and wireless design are more popular. This makes the proportion of Chinese sellers in this category relatively low, and there is huge room for growth overall. Sellers can pay more attention to related product selection.
Cooking tools:
The main products in this category are silicone baking mats, air fryer liners, grills, etc. and other ancillary products and accessories. Sales are less affected by the season. Silicone baking mats are mainly used in ovens and microwaves, which are convenient for eating directly after cooking. Therefore, the functions are heat-resistant and easy to clean, and the price is between 11-15 US dollars. Others such as cake turntables are also hot-selling products.
Tableware:
Tableware categories include cooking spatulas, wooden utensil sets, knives and forks, etc. With the rise of environmental awareness, non-toxic silicone and wood are the most common materials. Knives and forks are the bulk commodities in this category. In addition, although chopsticks are not tableware used daily by European and American people, they also have huge growth potential due to the demand from Asian restaurants such as China, Japan, and South Korea, and the increasing number of Asian immigrants and students studying abroad. It is a product that Chinese sellers cannot ignore.
Coffee and tea utensils:
The top-selling products include coffee bean grinders, coffee pot filters, filter paper, etc. The most popular tea utensils are fast-boiling teapots and tea filter balls. In addition, travel cups with tea brewing functions are also high-growth products.
