Young People's Life Atlas: What New Trends Are Hidden in Daily Life?

In the torrent of the times, young people are always the ones standing at the crest of the wave, leading the trends with their unique posture.

For young people, 2024 is a year full of changes and opportunities. They explore in the tide of technology, shuttle between the pressures and pleasures of life, and express themselves through consumer choices.

1. Current Status of AI Use Among Young People

Among respondents who have used AI, each has on average tried 2 AI software tools and most frequently used 4 AI functions. From a career perspective, preferences for AI features are closely related to work experience.

College students are more enthusiastic about using AI to “brainstorm” and bring whimsical ideas to life. Their favorite features include: code mode (creating an app with a single line of input), MBTI personality assistant, open creative platforms, and AI-generated images such as making buildings “wear sweaters.”

2. Current Status of Alcohol Consumption Among Young People

Gen Z (born after 2000) prefers sweet and aesthetically pleasing drinks, while the post-95 generation values taste and sophistication.Moreover, more than 30% of young people enjoy casual “drinking games with baijiu.”

Over 70% of young people prefer drinking at home, suggesting that noisy bars may be falling out of favor.

3. Current Status of Sustainable Consumption Among Young People

Young people are experimenting with four major new forms of sustainable consumption.

While it sounds easy to practice, sustainable consumption often proves challenging in reality. The aspiration is admirable, but sometimes it is simply hard to achieve.

4. Current Status of Young People’s Mindset

In a year when abstract culture is flourishing, young people are showcasing a complex, vibrant, and imaginative attitude toward life. Just like the word “abstract” itself—filled with indescribable emotions and thoughts—this perfectly reflects the mindset and circumstances of today’s youth.